https://sophiagunterman.art Sophia Gunterman Portfolio Fri, 25 Sep 2026 14:54:39 +0000 https://sophiagunterman.art en https://sophiagunterman.art/HOME Thu, 15 Jul 2021 17:53:17 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/HOME window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-46E2JWJQ23'); ︎ HELLO, I AM SOPHIA GUNTERMAN&nbsp;︎︎︎︎ feel free to explore the different works in my portfolio!&nbsp; https://sophiagunterman.art/WORK-Friedman-Real-Estate Fri, 25 Sep 2026 14:54:39 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/WORK-Friedman-Real-Estate WORK: Friedman Real Estate︎︎︎ What I Learned: Marketing&nbsp; &nbsp;| &nbsp; Real Estate Industry&nbsp; &nbsp;|&nbsp; &nbsp;Multi-Company Management <img width="596" height="335" width_o="596" height_o="335" data-src="https://freight.cargo.site/t/original/i/7285c2caca317eba0f99eb9fb2c5197278f19565f9f9dec261e20d9f6ffb95ad/images.jpg" data-mid="252595187" border="0" data-scale="100" src="https://freight.cargo.site/w/596/i/7285c2caca317eba0f99eb9fb2c5197278f19565f9f9dec261e20d9f6ffb95ad/images.jpg" /> Friedman Real Estate is a full-service, privaety held commercial real estate organization primarily located in Farmington Hills, MI. While this is the main company, Friedman owns and operates a number of other sub-businesses that are all handeled by our corporate team internally. While we all work on all businesses, I am in charge of Premier Contruction &amp; Design, Friedman Mechanical, and half of FRE.&nbsp; Joining in 2026, I have been apart of a marketing team, joining along side the senior graphic designer. After joining, I was given a number challenging tasks to help me get acclimated to the whirlwind that is real estate marketing, and to get a grasp on the subsidiaries that Friedman owns and operates under it’s roof.&nbsp; All Company Brand Guidelines Overhaul <img width="1210" height="935" width_o="1210" height_o="935" data-src="https://freight.cargo.site/t/original/i/61497cc2ad6deef787596e7976905b89c1d7f1399ca82358dc817c927fe1f175/FRE-1Page-Brand-Guideline.png" data-mid="252595314" border="0" src="https://freight.cargo.site/w/1000/i/61497cc2ad6deef787596e7976905b89c1d7f1399ca82358dc817c927fe1f175/FRE-1Page-Brand-Guideline.png" /> Friedman Real Estate <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/52fb9880d76ebfa7aa505ba12812008e8a3fbc71d19177fa16b2166c115f650b/Mechanical-Brand-Guidelines-V1-01.png" data-mid="252595323" border="0" src="https://freight.cargo.site/w/792/i/52fb9880d76ebfa7aa505ba12812008e8a3fbc71d19177fa16b2166c115f650b/Mechanical-Brand-Guidelines-V1-01.png" /> Friedman Mechanical <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/490238c9a3f9346773f09805151da35ee14b4bda9c9c376d3a9b0a2cfef48f33/PCD-Brand-Guidelines-V2-01.png" data-mid="252595328" border="0" src="https://freight.cargo.site/w/792/i/490238c9a3f9346773f09805151da35ee14b4bda9c9c376d3a9b0a2cfef48f33/PCD-Brand-Guidelines-V2-01.png" /> Premier Construction &amp; Design <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/8bbdbe02a67ad5e034894dcd903f57cfd457baed2b73a26482d87b8ff26123da/SF-Capital-Brand-Guidelines-V1-01.png" data-mid="252595340" border="0" src="https://freight.cargo.site/w/792/i/8bbdbe02a67ad5e034894dcd903f57cfd457baed2b73a26482d87b8ff26123da/SF-Capital-Brand-Guidelines-V1-01.png" /> SF Capital Each quarter of the year, we are given rocks to complete as self-guided tasks. The Q3 of 2026, I was assigned the task to create single pager brand guideline refreshes of all four sub-companies that we primarily deal with. As a result, the above images are the completed single-pagers.&nbsp; Even though all companies share [almost] the exact same color and typefaces, their applications of the branding are all vastly different. This curation requried me to have a complete understanding of the brands, and to have each guideline reflect it’s values. As I continue to grow here, my next tasks are to create multi-pagers for each brand.&nbsp; Friedman Real Estate Document Re-Design: FRE Property Brochure <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/2297cf0f8737bcded201c5c9456ca68d01cf02562a1bfddfa43eab45f28235b5/2026_LOP-1-111-MARKETING_BOOK-V62.png" data-mid="252595575" border="0" src="https://freight.cargo.site/w/792/i/2297cf0f8737bcded201c5c9456ca68d01cf02562a1bfddfa43eab45f28235b5/2026_LOP-1-111-MARKETING_BOOK-V62.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/35a40d493b2cf60082d5b10e2e38ce7c43a00725716bbfbf703ba0c62f1e03bb/2026_LOP-1-111-MARKETING_BOOK-V63.png" data-mid="252595574" border="0" src="https://freight.cargo.site/w/792/i/35a40d493b2cf60082d5b10e2e38ce7c43a00725716bbfbf703ba0c62f1e03bb/2026_LOP-1-111-MARKETING_BOOK-V63.png" /><img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/c7fd4a8b6e92a6f5dd34e037ba5c5d6178654bfffeefde54eec321d7546ecdaa/2026_LOP-1-111-MARKETING_BOOK-V65.png" data-mid="252595593" border="0" src="https://freight.cargo.site/w/792/i/c7fd4a8b6e92a6f5dd34e037ba5c5d6178654bfffeefde54eec321d7546ecdaa/2026_LOP-1-111-MARKETING_BOOK-V65.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/4808d09a8e76223c2885d612890e2126ac88a4e0429e11b4f9e1e2e6e472bcc5/2026_LOP-1-111-MARKETING_BOOK-V64.png" data-mid="252595594" border="0" src="https://freight.cargo.site/w/792/i/4808d09a8e76223c2885d612890e2126ac88a4e0429e11b4f9e1e2e6e472bcc5/2026_LOP-1-111-MARKETING_BOOK-V64.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/07273da92bc3e5428b8879650e9a5b1ba9ae9faac045c9a8d54a1e832cde8963/2026_LOP-1-111-MARKETING_BOOK-V66.png" data-mid="252595596" border="0" src="https://freight.cargo.site/w/792/i/07273da92bc3e5428b8879650e9a5b1ba9ae9faac045c9a8d54a1e832cde8963/2026_LOP-1-111-MARKETING_BOOK-V66.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/3f17df1fd5d8dbe572d5b7dd28b5a6ce21daeeac355a5ab6bcfdad9f58070c34/2026_LOP-1-111-MARKETING_BOOK-V67.png" data-mid="252595595" border="0" src="https://freight.cargo.site/w/792/i/3f17df1fd5d8dbe572d5b7dd28b5a6ce21daeeac355a5ab6bcfdad9f58070c34/2026_LOP-1-111-MARKETING_BOOK-V67.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/bc3c0da969fafcac814a0eff67103db8c7117f54e50df821cd8d7f103c2d852c/2026_LOP-1-111-MARKETING_BOOK-V614.png" data-mid="252595604" border="0" src="https://freight.cargo.site/w/792/i/bc3c0da969fafcac814a0eff67103db8c7117f54e50df821cd8d7f103c2d852c/2026_LOP-1-111-MARKETING_BOOK-V614.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/525451cd9507cb3db1f809400ceab33b0bc19526d0d5e9262b84380bb473609d/2026_LOP-1-111-MARKETING_BOOK-V615.png" data-mid="252595603" border="0" src="https://freight.cargo.site/w/792/i/525451cd9507cb3db1f809400ceab33b0bc19526d0d5e9262b84380bb473609d/2026_LOP-1-111-MARKETING_BOOK-V615.png" /> As a fresh designer coming into the company, one of my major tasks is to bring a re-fresh to a multitude of internal documents, starting with the FRE property brochures that are tailored to major properties in our system.&nbsp; I was in charge of the weekly deal sheets, and attributed to re-designing them to categorize the deals, so that anyone of any cannabis level can understand the products they are looking at. Brochure Here Document Re-Design: Regents Club of Troy <img width="507" height="659" width_o="507" height_o="659" data-src="https://freight.cargo.site/t/original/i/7684aeaeb050d9af6f636088afe6ff5c5c8e754c283e6362e91af122c641f509/Screenshot-2026-09-25-121627.png" data-mid="252595683" border="0" data-scale="100" src="https://freight.cargo.site/w/507/i/7684aeaeb050d9af6f636088afe6ff5c5c8e754c283e6362e91af122c641f509/Screenshot-2026-09-25-121627.png" /> Research of current design <img width="369" height="768" width_o="369" height_o="768" data-src="https://freight.cargo.site/t/original/i/6f78e1ae32027f2bc1aa44f8ba316a0bb8cccaea0d24affd779a8cc044c1f583/Screenshot-2026-09-25-121842.png" data-mid="252595687" border="0" src="https://freight.cargo.site/w/369/i/6f78e1ae32027f2bc1aa44f8ba316a0bb8cccaea0d24affd779a8cc044c1f583/Screenshot-2026-09-25-121842.png" /> Competitor’s examples <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/fa62a3977961c67699c79d8609bba98bc88243d2c33ba14a3a28a794487932a4/Regents-Club-of-Troy-Proposal-V3.png" data-mid="252595628" border="0" src="https://freight.cargo.site/w/792/i/fa62a3977961c67699c79d8609bba98bc88243d2c33ba14a3a28a794487932a4/Regents-Club-of-Troy-Proposal-V3.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/820701a141016833c2c20ba945c5d1b9e395271b7161d84c0bc0644b6387946a/Regents-Club-of-Troy-Proposal-V32.png" data-mid="252595630" border="0" src="https://freight.cargo.site/w/792/i/820701a141016833c2c20ba945c5d1b9e395271b7161d84c0bc0644b6387946a/Regents-Club-of-Troy-Proposal-V32.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/959d0449dbe3719ea61d1dce8be8f3a710ff1f42953da48b536c14f1c3c3e3dd/Regents-Club-of-Troy-Proposal-V34.png" data-mid="252595632" border="0" src="https://freight.cargo.site/w/792/i/959d0449dbe3719ea61d1dce8be8f3a710ff1f42953da48b536c14f1c3c3e3dd/Regents-Club-of-Troy-Proposal-V34.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/3fe5465cad2d5bba12e7acae1bbc9ef57d170a371fa91ebe1213aa9da9faa5af/Regents-Club-of-Troy-Proposal-V35.png" data-mid="252595631" border="0" src="https://freight.cargo.site/w/792/i/3fe5465cad2d5bba12e7acae1bbc9ef57d170a371fa91ebe1213aa9da9faa5af/Regents-Club-of-Troy-Proposal-V35.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/3ff913f157e9725b85af342b56239b4aa291ca1443edb1aa596f79e14aa2d86d/Regents-Club-of-Troy-Proposal-V38.png" data-mid="252595634" border="0" src="https://freight.cargo.site/w/792/i/3ff913f157e9725b85af342b56239b4aa291ca1443edb1aa596f79e14aa2d86d/Regents-Club-of-Troy-Proposal-V38.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/a77a60121b1ecd3731917a8727972544f5a5fc2eb3c14f1c0ebf2c3630979a0d/Regents-Club-of-Troy-Proposal-V313.png" data-mid="252595635" border="0" src="https://freight.cargo.site/w/792/i/a77a60121b1ecd3731917a8727972544f5a5fc2eb3c14f1c0ebf2c3630979a0d/Regents-Club-of-Troy-Proposal-V313.png" /> For our larger marketing proposals, I am given the freedom to customize the branding and design. The inspiration for this piece was based on the Regent’s current branding, combined with soft arches and colors. &nbsp;&nbsp; This project, as always, starts with research; seeing what Friedman currently has, what our competitors are doing, and how we want to improve and go above and beyond.&nbsp; Link to Brochure here Premier Construction &amp; Design Branding Overhaul Within the few few weeks of starting at Friedman, I was tasked with bringing a brand re-fresh to Premier Construction &amp; Design.&nbsp;Why? Because even though PC&amp;D exists through Friedman, they have to be visually different because of a crossover in business competiors.&nbsp; The solution: Create a branding system that adopts a new header typeface, and also applying new rules for color application.&nbsp; To start this process, research must be completed to see where PC&amp;D currently stood, and how they faired against their competitors. Research <img width="1280" height="807" width_o="1280" height_o="807" data-src="https://freight.cargo.site/t/original/i/b100190df20b618b7352d8ceff158782cbef1fcb1ff8bec8a84c36835b8f7580/Research.png" data-mid="252599349" border="0" src="https://freight.cargo.site/w/1000/i/b100190df20b618b7352d8ceff158782cbef1fcb1ff8bec8a84c36835b8f7580/Research.png" /> Social Media Mockup Example: <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/db2bb9a3dc270769bcf518444cc16ec1cfc2a7122c10b34f239cf6493c242062/2026_PC-D_Brand_Mockups_socials_v3-01.png" data-mid="252599449" border="0" src="https://freight.cargo.site/w/1000/i/db2bb9a3dc270769bcf518444cc16ec1cfc2a7122c10b34f239cf6493c242062/2026_PC-D_Brand_Mockups_socials_v3-01.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/407371a16bb1660ab503dd62bd955fbedcf029eb28bca2a3b0c30f9ee0dd574d/2026_PC-D_Brand_Mockups_socials_v3-02.png" data-mid="252599450" border="0" src="https://freight.cargo.site/w/1000/i/407371a16bb1660ab503dd62bd955fbedcf029eb28bca2a3b0c30f9ee0dd574d/2026_PC-D_Brand_Mockups_socials_v3-02.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/e76864c39982c5e64f89441591ed585aa2a751b0c930683425a643a62a505bc0/2026_PC-D_Brand_Mockups_socials_v3-03.png" data-mid="252599451" border="0" src="https://freight.cargo.site/w/1000/i/e76864c39982c5e64f89441591ed585aa2a751b0c930683425a643a62a505bc0/2026_PC-D_Brand_Mockups_socials_v3-03.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/85dedca72af5fd7340261e081110b4ed160a6a81f3c33b1d125cfa61376b2bb3/2026_PC-D_Brand_Mockups_socials_v3-04.png" data-mid="252599452" border="0" src="https://freight.cargo.site/w/1000/i/85dedca72af5fd7340261e081110b4ed160a6a81f3c33b1d125cfa61376b2bb3/2026_PC-D_Brand_Mockups_socials_v3-04.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/f8f1939a6d80bfe761ba31687b46c7d3243ef1b4e640d1d87992bc32fed3b0ee/2026_PC-D_Brand_Mockups_socials_v3-05.png" data-mid="252599442" border="0" src="https://freight.cargo.site/w/1000/i/f8f1939a6d80bfe761ba31687b46c7d3243ef1b4e640d1d87992bc32fed3b0ee/2026_PC-D_Brand_Mockups_socials_v3-05.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/d3de49acf1322c07d73bb8692f5fb7f165597fde2c01345a0177df463240e84a/2026_PC-D_Brand_Mockups_socials_v3-06.png" data-mid="252599444" border="0" src="https://freight.cargo.site/w/1000/i/d3de49acf1322c07d73bb8692f5fb7f165597fde2c01345a0177df463240e84a/2026_PC-D_Brand_Mockups_socials_v3-06.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/899bcb91cb13d97c5c62312fd379cb5456563453f9db41fd07c8df6424390348/2026_PC-D_Brand_Mockups_socials_v3-07.png" data-mid="252599446" border="0" src="https://freight.cargo.site/w/1000/i/899bcb91cb13d97c5c62312fd379cb5456563453f9db41fd07c8df6424390348/2026_PC-D_Brand_Mockups_socials_v3-07.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/d755d73ec69c55adb95da237d165261336fc9037ceda0521e4425de54c7227bf/2026_PC-D_Brand_Mockups_socials_v3-12.png" data-mid="252599448" border="0" src="https://freight.cargo.site/w/1000/i/d755d73ec69c55adb95da237d165261336fc9037ceda0521e4425de54c7227bf/2026_PC-D_Brand_Mockups_socials_v3-12.png" /> <img width="1200" height="1501" width_o="1200" height_o="1501" data-src="https://freight.cargo.site/t/original/i/b87e1e0bfb1d759996f84dd016d081a433906c2d31476e3d6b149293ffb3429c/2026_PC-D_Brand_Mockups_socials_v3-08.png" data-mid="252599447" border="0" src="https://freight.cargo.site/w/1000/i/b87e1e0bfb1d759996f84dd016d081a433906c2d31476e3d6b149293ffb3429c/2026_PC-D_Brand_Mockups_socials_v3-08.png" /> The above images are the mockup social media branding to showcase how the future grid of images can look.&nbsp; The social posts are meant to rotate between BTS, finished projects, videos of unique completed projects, and informational posts. Digital Ads <img width="301" height="601" width_o="301" height_o="601" data-src="https://freight.cargo.site/t/original/i/147d57aec340abda577f49652b949e2d16b1383166537d4ca60ddb8b2d0c4673/2026_PC-D_Brand_Mockups_v2_1.png" data-mid="252599472" border="0" src="https://freight.cargo.site/w/301/i/147d57aec340abda577f49652b949e2d16b1383166537d4ca60ddb8b2d0c4673/2026_PC-D_Brand_Mockups_v2_1.png" /> <img width="729" height="91" width_o="729" height_o="91" data-src="https://freight.cargo.site/t/original/i/fd673c231b598983df718a6acbca7e08cb2388122fca6b4996267e432c45b04d/2026_PC-D_Brand_Mockups_v2_4.png" data-mid="252599471" border="0" src="https://freight.cargo.site/w/729/i/fd673c231b598983df718a6acbca7e08cb2388122fca6b4996267e432c45b04d/2026_PC-D_Brand_Mockups_v2_4.png" /> <img width="729" height="91" width_o="729" height_o="91" data-src="https://freight.cargo.site/t/original/i/82de1de93e264babdac29c4a7825883c165e934ff86fef8998fb1a9696aa4463/2026_PC-D_Brand_Mockups_v2_3.png" data-mid="252599474" border="0" src="https://freight.cargo.site/w/729/i/82de1de93e264babdac29c4a7825883c165e934ff86fef8998fb1a9696aa4463/2026_PC-D_Brand_Mockups_v2_3.png" /> <img width="401" height="331" width_o="401" height_o="331" data-src="https://freight.cargo.site/t/original/i/598d7c6d5e0ccc4413ca66605fe15525a430d641f52b1cf9f79250f32c980d63/2026_PC-D_Brand_Mockups_v2_2.png" data-mid="252599473" border="0" src="https://freight.cargo.site/w/401/i/598d7c6d5e0ccc4413ca66605fe15525a430d641f52b1cf9f79250f32c980d63/2026_PC-D_Brand_Mockups_v2_2.png" /> Along with examples of how online advertising could look like. Showcasing a variety of examples of layouts for digital ads, as there was an expressed interest in digital advertising.&nbsp; Magazine <img width="576" height="361" width_o="576" height_o="361" data-src="https://freight.cargo.site/t/original/i/267cc1b631e1a95f604b329a2a94ab1ef554a8cc14cdfe0152f4112f5713aac0/PCD-RE-Journal-HalfPage-V4.1_V3.png" data-mid="252599624" border="0" src="https://freight.cargo.site/w/576/i/267cc1b631e1a95f604b329a2a94ab1ef554a8cc14cdfe0152f4112f5713aac0/PCD-RE-Journal-HalfPage-V4.1_V3.png" /> As nominees for one of Re Journal’s awards, we were granted a magazine space and a 15 second commercial.&nbsp; This small magazine advertisement was crucial to be percise in delivering who we are, what we do, and why we are in the magazine.&nbsp; COMMERCIAL HERE&nbsp; &nbsp; As for the commercial, I worked alongside the head of PC&amp;D to re-work previous videos for the visuals, and create a script and record the audio. In the end, we were able to capture the essence of Premier in a 15 second commercial!&nbsp; Website Tune back in for progress on this exciting part! Friedman Mechanical Internal MarketingExamples <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f69760712d972b5e9c27c1605ea8a86db94c4613c17bdeaa936f1b504e23390f/08-2026-Mechanical-Social-Blog-Post_Blog-01.png" data-mid="252599990" border="0" src="https://freight.cargo.site/w/1000/i/f69760712d972b5e9c27c1605ea8a86db94c4613c17bdeaa936f1b504e23390f/08-2026-Mechanical-Social-Blog-Post_Blog-01.png" /><img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d15e51e8a0c43ae11589dc21f9f3a8b7259851682d3bcb764eedbf358c8cb1b/08-2026-Mechanical-Social-Blog-Post_Blog-03.png" data-mid="252599996" border="0" src="https://freight.cargo.site/w/1000/i/5d15e51e8a0c43ae11589dc21f9f3a8b7259851682d3bcb764eedbf358c8cb1b/08-2026-Mechanical-Social-Blog-Post_Blog-03.png" /><img width="1080" height="1321" width_o="1080" height_o="1321" data-src="https://freight.cargo.site/t/original/i/b6e92b1a2634f2244173a71a59114240c9d7c739667606d3930fe98e83707fb4/Mechanical-09-2026-Socials-01.png" data-mid="252600009" border="0" src="https://freight.cargo.site/w/1000/i/b6e92b1a2634f2244173a71a59114240c9d7c739667606d3930fe98e83707fb4/Mechanical-09-2026-Socials-01.png" /> <img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/e9860093f1288c02e06a074dc6303b10518dcf232f51d0abec4b7f39b514d60f/Mechanical-July2026-Socials-V1-3.png" data-mid="252600004" border="0" src="https://freight.cargo.site/w/1000/i/e9860093f1288c02e06a074dc6303b10518dcf232f51d0abec4b7f39b514d60f/Mechanical-July2026-Socials-V1-3.png" /><img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/14f33c98fc79665ae85296636782b3657dbba2a8a8e7f3e64069520ed04cba69/Mechanical-July2026-Socials-V1-2.png" data-mid="252600005" border="0" src="https://freight.cargo.site/w/1000/i/14f33c98fc79665ae85296636782b3657dbba2a8a8e7f3e64069520ed04cba69/Mechanical-July2026-Socials-V1-2.png" /> <img width="1080" height="1321" width_o="1080" height_o="1321" data-src="https://freight.cargo.site/t/original/i/9db206f7d8d9ea6bd9d77227771d8655570683ee75563e38da882ad19a45f627/Mechanical-09-2026-Socials-Onyx-07.png" data-mid="252600007" border="0" src="https://freight.cargo.site/w/1000/i/9db206f7d8d9ea6bd9d77227771d8655570683ee75563e38da882ad19a45f627/Mechanical-09-2026-Socials-Onyx-07.png" /><img width="1080" height="1321" width_o="1080" height_o="1321" data-src="https://freight.cargo.site/t/original/i/7e72ef9a9fdbbd959bc2135a394d04d0d2bc1549ef83356894c1a2caf0d00a4e/Mechanical-09-2026-Socials-Onyx-09.png" data-mid="252600008" border="0" src="https://freight.cargo.site/w/1000/i/7e72ef9a9fdbbd959bc2135a394d04d0d2bc1549ef83356894c1a2caf0d00a4e/Mechanical-09-2026-Socials-Onyx-09.png" /> As Friedman Mechanical is more “hands off” in majority of marketing, the main aspects I consistently work on are the social media and blog presence of the company. The above images are examples of blog headers, and social media posts.&nbsp; https://sophiagunterman.art/WORK-Puff-Cannabis Fri, 29 Aug 2025 16:10:34 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/WORK-Puff-Cannabis WORK: Puff Cannabis︎︎︎ What I Learned: Corporate Experience&nbsp; &nbsp;| &nbsp; Cannabis Industry&nbsp; &nbsp;| &nbsp; Marketing Insights <img width="768" height="403" width_o="768" height_o="403" data-src="https://freight.cargo.site/t/original/i/e52e087a7d0d01d5b3934a19845509bca0668f1f47a0549a85a0f0e9ac9b160e/Puff-OG-768x403.png" data-mid="237620741" border="0" src="https://freight.cargo.site/w/768/i/e52e087a7d0d01d5b3934a19845509bca0668f1f47a0549a85a0f0e9ac9b160e/Puff-OG-768x403.png" /> Puff Cannabis is a cannabis retailer with 13 stores all across the state of Michigan. They’re known for their deals, energetic stores, and welcoming budtenders. Puff is known as one of the few cannabis companies with a localized corporate office.&nbsp; I was the first creative to be hired full time at Puff, as they tried to phase out of using an agency, so everything could be brought in-house. In the few months I was with Puff, I had worked on projects ranging from internal items for VIP Brands and Puff assets, to working events, and branding assets BRAND FURTHURATION&nbsp; Weekly Deal Sheet Old Puff Weekly Deals <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4c1eb2120ed1a832b5f00083d737cdd2a645c4ce022ddfce9f64a3970542a3f/Puff---Menu-Dark-Gunterman.png" data-mid="240457674" border="0" src="https://freight.cargo.site/w/1000/i/b4c1eb2120ed1a832b5f00083d737cdd2a645c4ce022ddfce9f64a3970542a3f/Puff---Menu-Dark-Gunterman.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d425b83cd93001dacaeedc91c675b650e16e4e47e8f2dda6f7de146020fcdd13/2025-04-08_PuffCorp_WeeklyDeals_TV-1.png" data-mid="240457679" border="0" src="https://freight.cargo.site/w/1000/i/d425b83cd93001dacaeedc91c675b650e16e4e47e8f2dda6f7de146020fcdd13/2025-04-08_PuffCorp_WeeklyDeals_TV-1.png" /> New Puff Weekly Deals <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fac3c7140c224ace4939132e37d07a23bce5f60a3fb0f8ec5466a73231600d29/Weekly-Deals-6-13-25-tv.png" data-mid="238078381" border="0" src="https://freight.cargo.site/w/1000/i/fac3c7140c224ace4939132e37d07a23bce5f60a3fb0f8ec5466a73231600d29/Weekly-Deals-6-13-25-tv.png" /> <img width="676" height="880" width_o="676" height_o="880" data-src="https://freight.cargo.site/t/original/i/00839d91cb81db7523952b3a384f73767cc4c2aadc54b5ce679d16b209c65606/Screenshot-2025-11-11-131547.png" data-mid="240517140" border="0" src="https://freight.cargo.site/w/676/i/00839d91cb81db7523952b3a384f73767cc4c2aadc54b5ce679d16b209c65606/Screenshot-2025-11-11-131547.png" /> Weekly deal sheets are a big part of cannabis companies. It allows for the dispensaries to work alongside brands to bring fresh new deals to keep customers coming back. I was in charge of the weekly deal sheets, and attributed to re-designing them to categorize the deals, so that anyone of any cannabis level can understand the products they are looking at. VIP Brands Work Examples VIP Example: Detroit Edibles (Web Headers) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/601a4686612b411f688f77d24da7650453b8d0f14258c0f9330c644015ffd237/VIP-Brands-Barracuda-8-17-25-V1-TV.png" data-mid="240457795" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/601a4686612b411f688f77d24da7650453b8d0f14258c0f9330c644015ffd237/VIP-Brands-Barracuda-8-17-25-V1-TV.png" />&nbsp;<img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/f89ad39e05c45ce2780e7aa3571cd763c0a309102fbced6868f37f93b9b74a52/VIP-Brands-Barracuda-8-17-25-V1-Promo2.png" data-mid="240457793" border="0" data-scale="51" src="https://freight.cargo.site/w/500/i/f89ad39e05c45ce2780e7aa3571cd763c0a309102fbced6868f37f93b9b74a52/VIP-Brands-Barracuda-8-17-25-V1-Promo2.png" /> VIP Example: Detroit Edibles&nbsp; (Page Carosel) <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/288d64f14897667affcfd47c9f17008d5904c1acdddb13b64ceed29cf53baa1d/VIP-Brands-Barracuda-8-17-25-V1-Promo1.png" data-mid="240457792" border="0" data-scale="47" src="https://freight.cargo.site/w/500/i/288d64f14897667affcfd47c9f17008d5904c1acdddb13b64ceed29cf53baa1d/VIP-Brands-Barracuda-8-17-25-V1-Promo1.png" />&nbsp;<img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/ce18e6fbbfc300c4db53852865c349915e1799d505e61b72aba0e71c6d282dc5/VIP-Brands-Barracuda-8-17-25-V1-Promo3.png" data-mid="240457794" border="0" data-scale="46" src="https://freight.cargo.site/w/500/i/ce18e6fbbfc300c4db53852865c349915e1799d505e61b72aba0e71c6d282dc5/VIP-Brands-Barracuda-8-17-25-V1-Promo3.png" />&nbsp; VIP Example: Hyman (Web Header) <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/d789cc675a860e983eb726ef1a13ff908b026946220aad63c4978a37acfa6e95/VIP-Brands-Hyman-7-11-25-V2-05.png" data-mid="240457834" border="0" data-scale="77" src="https://freight.cargo.site/w/500/i/d789cc675a860e983eb726ef1a13ff908b026946220aad63c4978a37acfa6e95/VIP-Brands-Hyman-7-11-25-V2-05.png" /> VIP Example: Hyman (Web Banner) <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/1cd50996193280b5daa467e19d44048dbe60f89804d817b4b1ab405101360d31/VIP-Brands-Hyman-7-11-25-V2-01.png" data-mid="240457835" border="0" src="https://freight.cargo.site/w/1000/i/1cd50996193280b5daa467e19d44048dbe60f89804d817b4b1ab405101360d31/VIP-Brands-Hyman-7-11-25-V2-01.png" /> VIP Example: PLAY (Mobile and Web Headers)&nbsp; <img width="400" height="524" width_o="400" height_o="524" data-src="https://freight.cargo.site/t/original/i/cd1f6b33ee9ca78e155f5de1a7bddee773ad8dd03d082057b891ea060ad67f92/VIP-Brands-Play-7-25-25-V1-Mobile.png" data-mid="240457843" border="0" data-scale="42" src="https://freight.cargo.site/w/400/i/cd1f6b33ee9ca78e155f5de1a7bddee773ad8dd03d082057b891ea060ad67f92/VIP-Brands-Play-7-25-25-V1-Mobile.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5f75d19ca30306d3783008cba80c6360281cbd29868cd29a434e656f9bf1d54/VIP-Brands-Play-7-25-25-V1-TV.png" data-mid="240457847" border="0" src="https://freight.cargo.site/w/1000/i/d5f75d19ca30306d3783008cba80c6360281cbd29868cd29a434e656f9bf1d54/VIP-Brands-Play-7-25-25-V1-TV.png" /> VIP Example: PLAY (Page Carosel) <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/922674c01220ac51a5af58c057a3b462a6398e5baca7d378f279f2e52025bb63/VIP-Brands-Play-7-25-25-V1-Promo1.png" data-mid="240457844" border="0" data-scale="46" src="https://freight.cargo.site/w/500/i/922674c01220ac51a5af58c057a3b462a6398e5baca7d378f279f2e52025bb63/VIP-Brands-Play-7-25-25-V1-Promo1.png" />&nbsp;<img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/550bcd1b72ba91c24f3a0757966cfa9ed87bb0348b60ab45a7c82f8a57e390a6/VIP-Brands-Play-7-25-25-V1-Promo2.png" data-mid="240457845" border="0" data-scale="47" src="https://freight.cargo.site/w/500/i/550bcd1b72ba91c24f3a0757966cfa9ed87bb0348b60ab45a7c82f8a57e390a6/VIP-Brands-Play-7-25-25-V1-Promo2.png" /><img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/a3b5fff2ca958e470b6998c103a14c77efa1143de3f3b5139eef0373a8b4c8d3/VIP-Brands-Play-7-25-25-V1-Promo3.png" data-mid="240457846" border="0" data-scale="44" src="https://freight.cargo.site/w/500/i/a3b5fff2ca958e470b6998c103a14c77efa1143de3f3b5139eef0373a8b4c8d3/VIP-Brands-Play-7-25-25-V1-Promo3.png" /> VIP Example: Rove (Web) <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/e8db4937958be31d08923c7d3258386141a501fe6d96c795422956f5725f6551/VIP-Brands-Rove-8-13-25-V1-Web.png" data-mid="240458055" border="0" src="https://freight.cargo.site/w/1000/i/e8db4937958be31d08923c7d3258386141a501fe6d96c795422956f5725f6551/VIP-Brands-Rove-8-13-25-V1-Web.png" /> <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/b0879d966e7ce7c9f506cf3cdf1be10500a829d18a66c2b291bcf612e38e4548/VIP-Brands-Rove-6-27-25-V1-01.png" data-mid="240458056" border="0" src="https://freight.cargo.site/w/1000/i/b0879d966e7ce7c9f506cf3cdf1be10500a829d18a66c2b291bcf612e38e4548/VIP-Brands-Rove-6-27-25-V1-01.png" /> VIP Example: Rove (Mobile) <img width="400" height="524" width_o="400" height_o="524" data-src="https://freight.cargo.site/t/original/i/426de217c65557eccefd0b1b3a80e336b551e9609c51bcb408c1c5d8d3c9da0d/VIP-Brands-Rove-6-27-25-V1-02.png" data-mid="240458051" border="0" data-scale="48" src="https://freight.cargo.site/w/400/i/426de217c65557eccefd0b1b3a80e336b551e9609c51bcb408c1c5d8d3c9da0d/VIP-Brands-Rove-6-27-25-V1-02.png" />&nbsp; <img width="400" height="524" width_o="400" height_o="524" data-src="https://freight.cargo.site/t/original/i/cb22f9ee6e748f54063c626d63a868918cf0f32dcf380c0b3102160e48c75f43/VIP-Brands-Rove-8-13-25-V1-Mobile.png" data-mid="240458054" border="0" data-scale="48" src="https://freight.cargo.site/w/400/i/cb22f9ee6e748f54063c626d63a868918cf0f32dcf380c0b3102160e48c75f43/VIP-Brands-Rove-8-13-25-V1-Mobile.png" /> A large portion of Marketing revenue was made from working alongside brands who paid to be a “VIP Brand” within Puff Cannabis. As part of the different packages, the brands paid for prime shelf space within the stores,&nbsp; Part of my role in this was to sit in on these monthly meetings, and work with the brands to not only make designs that match their branding, but alson go along with Puff’s persona. The four examples above are just a fraction of the VIP brand takeover artwork, as we would hold up to 2-3 a week.&nbsp; EventsCannababe <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/993c37a9d4e398bf150ab320c85b1aaba6edde88f76db4663f0af0deeca44301/IMG_0253.jpg" data-mid="238082598" border="0" src="https://freight.cargo.site/w/1000/i/993c37a9d4e398bf150ab320c85b1aaba6edde88f76db4663f0af0deeca44301/IMG_0253.jpg" /> Custom made banner that I produced on behalf of Puff and Seed Junky. Digital Mockup <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/dbd63a0961c7a9fc3a3ed2a932858339c61218b09ef4ecbd03a01dcacc0865cc/Bar-V2.PNG" data-mid="240568684" border="0" src="https://freight.cargo.site/w/1000/i/dbd63a0961c7a9fc3a3ed2a932858339c61218b09ef4ecbd03a01dcacc0865cc/Bar-V2.PNG" /> Actual Wrap <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f3f6fa1211fccea78b98ed17fb0a9ec945f44678af78935f0eedb0d081246833/IMG_0252.jpg" data-mid="238082597" border="0" src="https://freight.cargo.site/w/1000/i/f3f6fa1211fccea78b98ed17fb0a9ec945f44678af78935f0eedb0d081246833/IMG_0252.jpg" /> Worked with local print company to create a solution for a custom wrapped bar graphics. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/098e345d416a07e312ee721aa0ed63edea7a5f7df3e33fd9d4ac2c42cdea9ca1/IMG_0254.jpg" data-mid="238082599" border="0" src="https://freight.cargo.site/w/1000/i/098e345d416a07e312ee721aa0ed63edea7a5f7df3e33fd9d4ac2c42cdea9ca1/IMG_0254.jpg" /> Backdrop photo area for customers of the Cannababe to take photos. Part of my time at Puff was aiding in events, where I had to attend all events. This included Cannababe, where Puff would sponsor their top sponsor slot, and in return we could decorate our branding in the location of the event.&nbsp; My work for this included 1-2 on-site visits to the bar it would be held at and work on the needed graphics and decorations. Along with this would be coordinating with Puff girls working the event their custom made outfits, being on-site day of to set up, attending the event, and staying to clean up.&nbsp; New Buffalo Grand Opening Graphics <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/f1cf03e8165a484a00cc3eae016962610d2823ebbf22782e191eee74de9956cb/Socials-NB-Open-V1-03.png" data-mid="240487944" border="0" src="https://freight.cargo.site/w/1000/i/f1cf03e8165a484a00cc3eae016962610d2823ebbf22782e191eee74de9956cb/Socials-NB-Open-V1-03.png" /><img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/d300f23b57f17a47ecf12ff43f6482821e23e9d5b7135387b2574c7f04425285/NB-Grand-Opening-GraphicsV2-EmailBanner.png" data-mid="240487968" border="0" src="https://freight.cargo.site/w/1000/i/d300f23b57f17a47ecf12ff43f6482821e23e9d5b7135387b2574c7f04425285/NB-Grand-Opening-GraphicsV2-EmailBanner.png" /> Billboards &amp; Web Banners <img width="31104" height="9159" width_o="31104" height_o="9159" data-src="https://freight.cargo.site/t/original/i/ccdc2cc1df21b11341921bf0df16d8a0db06e65c1bc80d568edd1ebc3e5f4c48/NB-GrandOpening-Digi-Billboard-V1-03.png" data-mid="240487949" border="0" src="https://freight.cargo.site/w/1000/i/ccdc2cc1df21b11341921bf0df16d8a0db06e65c1bc80d568edd1ebc3e5f4c48/NB-GrandOpening-Digi-Billboard-V1-03.png" /> <img width="31104" height="9159" width_o="31104" height_o="9159" data-src="https://freight.cargo.site/t/original/i/210ef78587fe61e708ff03b0cf178f4b6edc23b7a3e92420f221d425ab32bd79/NB-GrandOpening-Digi-Billboard-V1-01.png" data-mid="240487950" border="0" src="https://freight.cargo.site/w/1000/i/210ef78587fe61e708ff03b0cf178f4b6edc23b7a3e92420f221d425ab32bd79/NB-GrandOpening-Digi-Billboard-V1-01.png" /> <img width="31104" height="9159" width_o="31104" height_o="9159" data-src="https://freight.cargo.site/t/original/i/210ef78587fe61e708ff03b0cf178f4b6edc23b7a3e92420f221d425ab32bd79/NB-GrandOpening-Digi-Billboard-V1-01.png" data-mid="240487950" border="0" src="https://freight.cargo.site/w/1000/i/210ef78587fe61e708ff03b0cf178f4b6edc23b7a3e92420f221d425ab32bd79/NB-GrandOpening-Digi-Billboard-V1-01.png" /><img width="31104" height="9159" width_o="31104" height_o="9159" data-src="https://freight.cargo.site/t/original/i/6135bd685b8c5f204a78586eca1643094351cca817e7dc64c73d0ad259a3f4e2/NB-GrandOpening-Digi-Billboard-V1-02.png" data-mid="240487951" border="0" src="https://freight.cargo.site/w/1000/i/6135bd685b8c5f204a78586eca1643094351cca817e7dc64c73d0ad259a3f4e2/NB-GrandOpening-Digi-Billboard-V1-02.png" /> <img width="31104" height="9159" width_o="31104" height_o="9159" data-src="https://freight.cargo.site/t/original/i/6135bd685b8c5f204a78586eca1643094351cca817e7dc64c73d0ad259a3f4e2/NB-GrandOpening-Digi-Billboard-V1-02.png" data-mid="240487951" border="0" src="https://freight.cargo.site/w/1000/i/6135bd685b8c5f204a78586eca1643094351cca817e7dc64c73d0ad259a3f4e2/NB-GrandOpening-Digi-Billboard-V1-02.png" /><img width="2400" height="600" width_o="2400" height_o="600" data-src="https://freight.cargo.site/t/original/i/ca6c8535febca7b60bf45caefb0e8c7202405282ff681e2ab26894cbf169c3f9/NB-Grand-Opening-GraphicsV2-WM-Banner.png" data-mid="240487965" border="0" src="https://freight.cargo.site/w/1000/i/ca6c8535febca7b60bf45caefb0e8c7202405282ff681e2ab26894cbf169c3f9/NB-Grand-Opening-GraphicsV2-WM-Banner.png" /> Retail Flyers <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16cd053b2016d35db224536abe0fcce6d454b9e228c4275f5bb65fd956834b6c/NB-Grand-Opening-TV.png" data-mid="240487947" border="0" src="https://freight.cargo.site/w/1000/i/16cd053b2016d35db224536abe0fcce6d454b9e228c4275f5bb65fd956834b6c/NB-Grand-Opening-TV.png" /> <img width="562" height="731" width_o="562" height_o="731" data-src="https://freight.cargo.site/t/original/i/5ded88c203d9d79cb72d3cee4148c4a76737dc0e7fc4efd0093bc4fd76a18601/Screenshot-2025-11-10-232731.png" data-mid="240487961" border="0" src="https://freight.cargo.site/w/562/i/5ded88c203d9d79cb72d3cee4148c4a76737dc0e7fc4efd0093bc4fd76a18601/Screenshot-2025-11-10-232731.png" /> Mailer <img width="1228" height="831" width_o="1228" height_o="831" data-src="https://freight.cargo.site/t/original/i/46571f3efcaed4ddb25d6f2991c93b48041f3685a3e84065940b5d899ff3560b/Screenshot-2025-11-10-232508.png" data-mid="240487958" border="0" src="https://freight.cargo.site/w/1000/i/46571f3efcaed4ddb25d6f2991c93b48041f3685a3e84065940b5d899ff3560b/Screenshot-2025-11-10-232508.png" /> <img width="1232" height="833" width_o="1232" height_o="833" data-src="https://freight.cargo.site/t/original/i/1474a6afed344a2afbbe643a2df753a6dc19d84aba5e2c0baef9c7a6f26d5ea4/Screenshot-2025-11-10-232547.png" data-mid="240487959" border="0" src="https://freight.cargo.site/w/1000/i/1474a6afed344a2afbbe643a2df753a6dc19d84aba5e2c0baef9c7a6f26d5ea4/Screenshot-2025-11-10-232547.png" /> Social Media <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f214e52bb52e9940833a83d5ab6d2aad0a58df450a7fb072b2d4baa39ac63127/NB-Grand-Opening-GraphicsV2-IGSTORY-GUESTS2.png" data-mid="240487973" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/f214e52bb52e9940833a83d5ab6d2aad0a58df450a7fb072b2d4baa39ac63127/NB-Grand-Opening-GraphicsV2-IGSTORY-GUESTS2.png" /> New Buffalo was the newest store to open during my time at Puff, and store openings are considered a very high trafficked event, espeically for being a border store.&nbsp; The work completed for this included a full digital takeover, 11+ billboards, mailers and retail flyers, along with the assets needed for the prizes of a custom ATV. During the Friday, I traveled to New Buffalo to aid in capturing the event taking place.&nbsp; 2025 Woodward Dream Cruise Social Media Posts <img width="833" height="1041" width_o="833" height_o="1041" data-src="https://freight.cargo.site/t/original/i/ee79f39bd5c470fe88c267ec087ea7378c372a87ec3696cf2adca6755d0d1bd8/map.png" data-mid="238055190" border="0" data-scale="46" src="https://freight.cargo.site/w/833/i/ee79f39bd5c470fe88c267ec087ea7378c372a87ec3696cf2adca6755d0d1bd8/map.png" />&nbsp;<img width="769" height="962" width_o="769" height_o="962" data-src="https://freight.cargo.site/t/original/i/ab5d92d9d2cb091faaa37c7e0ec61621e5751bf37a532751653bb38a191a7acc/ig-post.png" data-mid="238055188" border="0" data-scale="46" src="https://freight.cargo.site/w/769/i/ab5d92d9d2cb091faaa37c7e0ec61621e5751bf37a532751653bb38a191a7acc/ig-post.png" /> <img width="1472" height="494" width_o="1472" height_o="494" data-src="https://freight.cargo.site/t/original/i/14c6a7a0062aaec0c7d946b3fa677edf5ad41d25ec188434363626ca0808252f/banner.png" data-mid="238055185" border="0" src="https://freight.cargo.site/w/1000/i/14c6a7a0062aaec0c7d946b3fa677edf5ad41d25ec188434363626ca0808252f/banner.png" /> Coupon Sheet <img width="600" height="840" width_o="600" height_o="840" data-src="https://freight.cargo.site/t/original/i/de99bf0fe3480991c2993a8f16f88c664167b86a5cf8516ee6077569b09fcf16/Screenshot-2025-09-10-140457.png" data-mid="238059019" border="0" data-scale="48" src="https://freight.cargo.site/w/600/i/de99bf0fe3480991c2993a8f16f88c664167b86a5cf8516ee6077569b09fcf16/Screenshot-2025-09-10-140457.png" />&nbsp;<img width="596" height="842" width_o="596" height_o="842" data-src="https://freight.cargo.site/t/original/i/17083db447474bdce7e4fd8116852dcad84ee4ad3aaf8e71ab0d8c104fc7225c/Screenshot-2025-09-10-140322.png" data-mid="238059021" border="0" data-scale="48" src="https://freight.cargo.site/w/596/i/17083db447474bdce7e4fd8116852dcad84ee4ad3aaf8e71ab0d8c104fc7225c/Screenshot-2025-09-10-140322.png" /> Logo Idealization <img width="964" height="1055" width_o="964" height_o="1055" data-src="https://freight.cargo.site/t/original/i/59acdaff95b14d9cd1967067749c8bdfc7ebd9c8384f34738f8612fadc7c7f08/Logos.png" data-mid="238055213" border="0" data-scale="76" src="https://freight.cargo.site/w/964/i/59acdaff95b14d9cd1967067749c8bdfc7ebd9c8384f34738f8612fadc7c7f08/Logos.png" /> For the 2025 Woodward Dream Cruise, this is an example of when I had barely a week to create urgent graphics, as we were only approved for this event a week before.&nbsp; The items created are as follows: logo and assets for this event, social media posts that include every sponsor, a coupon sheet featuring sponor deals for in-store at Puff, indivdual print banners featuring each sponsor, tents for said event, and mockups of the chosen logo used on promotional items.&nbsp; 420 Frenzy Social Media Posts <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/98db006c39f0678533393b6d734421cdc431c3629d50e145e3dc30940f194d0c/2025-Sept-Puffs-4-20-Frenzy-V2-STORY.png" data-mid="240458506" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/98db006c39f0678533393b6d734421cdc431c3629d50e145e3dc30940f194d0c/2025-Sept-Puffs-4-20-Frenzy-V2-STORY.png" />&nbsp;<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/afb6f5440719fc3750127759880f13f42a4c7778d591b34f3f9a74a802599baa/2025-Sept-Puffs-4-20-Frenzy-V2-IG-POST1.png" data-mid="240458502" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/afb6f5440719fc3750127759880f13f42a4c7778d591b34f3f9a74a802599baa/2025-Sept-Puffs-4-20-Frenzy-V2-IG-POST1.png" /> Digital Assets <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/a9cd4233ed7d8a0e81ade8bbc6db03dbb4067c0c44e7fded83166d3229e210a0/420-Frenzy-web-banner.png" data-mid="240458501" border="0" src="https://freight.cargo.site/w/1000/i/a9cd4233ed7d8a0e81ade8bbc6db03dbb4067c0c44e7fded83166d3229e210a0/420-Frenzy-web-banner.png" /> <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/e629886ce6c41f290f1e029fd2b50987e50616a3816f76d5396d73340ff15a2b/puff-420-frenzy-promobox-3.png" data-mid="240458499" border="0" src="https://freight.cargo.site/w/500/i/e629886ce6c41f290f1e029fd2b50987e50616a3816f76d5396d73340ff15a2b/puff-420-frenzy-promobox-3.png" /> <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/922c5e196100dc83186bd5d70881edc6d7dd492ca5f4425efd091971644670bd/puff-420-frenzy-promobox-1.png" data-mid="240458512" border="0" src="https://freight.cargo.site/w/500/i/922c5e196100dc83186bd5d70881edc6d7dd492ca5f4425efd091971644670bd/puff-420-frenzy-promobox-1.png" /> Puff’s 420 Frenzy was a brand new event to help with an issue that was happening: too many individual store events happening. This was causing me, as the only designer, to be overwhelmed with each store’s events, and all of the different information for each one. The solution: to hold a single day store-wide event for all stores to follow. This allowed for only one graphic a month, making it far more efficient on all levels.&nbsp; The images above were the inital final designs for the first month of this new event style. The requirements were to keep the same branding style as Puff’s normal advertising, but to make it colorful and chaotic.&nbsp; PUFF X FATTY’S: The Ultimate Fatty’s x Puff Pack Social Media Post <img width="697" height="870" width_o="697" height_o="870" data-src="https://freight.cargo.site/t/original/i/09117e3c0e3e1404fdc28e5a56e35de1e9cbb43d2c30e8d724eb4ac403c7bbfa/ig.png" data-mid="238074312" border="0" src="https://freight.cargo.site/w/697/i/09117e3c0e3e1404fdc28e5a56e35de1e9cbb43d2c30e8d724eb4ac403c7bbfa/ig.png" /> Web Header &amp; Banners <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/586d6033c1186a970e454e0cb90a569065d91d7486b7e805539a3aa273d68c43/FattyxPuff-Social-Giveaway-V3-TV.png" data-mid="238072531" border="0" src="https://freight.cargo.site/w/1000/i/586d6033c1186a970e454e0cb90a569065d91d7486b7e805539a3aa273d68c43/FattyxPuff-Social-Giveaway-V3-TV.png" /> <img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/95a135f1a9f4d7bb9e0319a9061952f9ac037a4b18574377bfd1e9ad50dfe642/FattyxPuff-Social-Giveaway-V4-Graphics-Promo2.png" data-mid="240486717" border="0" src="https://freight.cargo.site/w/500/i/95a135f1a9f4d7bb9e0319a9061952f9ac037a4b18574377bfd1e9ad50dfe642/FattyxPuff-Social-Giveaway-V4-Graphics-Promo2.png" /><img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/43d4c0164e9020dcdd3e44767f8b57e577efd71f0704b6cc0f5b8db614d3c157/FattyxPuff-Social-Giveaway-V4-Graphics-Promo3.png" data-mid="240486718" border="0" src="https://freight.cargo.site/w/500/i/43d4c0164e9020dcdd3e44767f8b57e577efd71f0704b6cc0f5b8db614d3c157/FattyxPuff-Social-Giveaway-V4-Graphics-Promo3.png" /> Web Banners <img width="3650" height="978" width_o="3650" height_o="978" data-src="https://freight.cargo.site/t/original/i/cd0c3d5571da2ac87303594aa014575a143f1c4cd73cdcab14d29f6f4ff8795c/IMG_4311.png" data-mid="238072533" border="0" src="https://freight.cargo.site/w/1000/i/cd0c3d5571da2ac87303594aa014575a143f1c4cd73cdcab14d29f6f4ff8795c/IMG_4311.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/594c7e1296cb19a94883d0bfef8343f6a8b00d54e319311f8e734acede918541/FattyxPuff-Social-Giveaway-V4-Graphics-TV.png" data-mid="240486719" border="0" src="https://freight.cargo.site/w/1000/i/594c7e1296cb19a94883d0bfef8343f6a8b00d54e319311f8e734acede918541/FattyxPuff-Social-Giveaway-V4-Graphics-TV.png" /> <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/2729d4edd8d417d2e126889bb27e66ad3db80eecee51fde11174e8688dbebae6/FattyxPuff-Social-Giveaway-V4-Graphics-Email2.png" data-mid="240486721" border="0" src="https://freight.cargo.site/w/1000/i/2729d4edd8d417d2e126889bb27e66ad3db80eecee51fde11174e8688dbebae6/FattyxPuff-Social-Giveaway-V4-Graphics-Email2.png" /> One of the marketing goals of Puff was to gain traction on social media, so the solution was to have a social media giveaway with another cannabis company.&nbsp; This social giveaway included me working alongside Fatty’s designer to help split up the work for this. Fatty’s designer worked on the physical aspects (the Yeti cooler and ATV design), and I worked on the digital assets. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/dbd63a0961c7a9fc3a3ed2a932858339c61218b09ef4ecbd03a01dcacc0865cc/Bar-V2.PNG" data-mid="240568684" border="0" src="https://freight.cargo.site/w/1000/i/dbd63a0961c7a9fc3a3ed2a932858339c61218b09ef4ecbd03a01dcacc0865cc/Bar-V2.PNG" /> https://sophiagunterman.art/WORK-Premier-Private-Jets Thu, 23 Feb 2023 14:38:32 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/WORK-Premier-Private-Jets WORK: Premier Private Jets︎︎︎ What I Learned: In-House Experience&nbsp; &nbsp;| &nbsp; Luxury Branding&nbsp; &nbsp;| &nbsp; Inner-Company Teamwork <img width="7764" height="3288" width_o="7764" height_o="3288" data-src="https://freight.cargo.site/t/original/i/c4ca2e3bb9e38f8b909925857370634856add925b7eb34498a82f2d11d4f5e94/Premier_Logo_Blue.png" data-mid="169451315" border="0" src="https://freight.cargo.site/w/1000/i/c4ca2e3bb9e38f8b909925857370634856add925b7eb34498a82f2d11d4f5e94/Premier_Logo_Blue.png" /> Premier Private Jets is a private jet charter company based out of Stuart, FL. This company specializes in charter and wholesale flights, while also offering a variety of services that go hand-in-hand with private jet travel. Prmier also offers a handful of product offerings for retail consumers.&nbsp; I was the first creative to be hired full time at Premier. When I arrived, their assets and brand guidelines were very weak and outdated. A huge part of my job was to help find Premier’s brand voice, along with creating a more cohesive brand visual. This meant that I put careful consideration into revisiting and redesigning a large portion of assets, which can be seen below. BRAND STRATEGY/POSITIONING Brand Strategy Positioning <img width="9000" height="6300" width_o="9000" height_o="6300" data-src="https://freight.cargo.site/t/original/i/1a8bed6cb4f6b010fbe9788eca7087c8cb251be68ace0f7360cfbe7ae71e1cb0/MiroBoard_brandsExploration.jpg" data-mid="169500706" border="0" src="https://freight.cargo.site/w/1000/i/1a8bed6cb4f6b010fbe9788eca7087c8cb251be68ace0f7360cfbe7ae71e1cb0/MiroBoard_brandsExploration.jpg" /> As I was the first creative brought on board, I started by creating a visual to get a better grasp of the company’s brand positioning compared to others in the industry. &nbsp;When I first started, Premier was in the beginning stages of a website redesign; creating this visual helped consolidate what takeaways we can gain and position ourselves against our competitors. As the website has now been re-vamped, I worked alongside the director of marketing to help curate and aid in the design of the more up-to-date website.&nbsp; Along with aiding in the creation, I was also in charge of editing the content and designs to make sure it was the most up-to-date with our current product offerings. Visit the website here Re-Vamped Brand Guidelines <img width="1024" height="791" width_o="1024" height_o="791" data-src="https://freight.cargo.site/t/original/i/5d3566360ee5010da928b48148d212e535a1c4adc414562c2a7e59b7d1e9c23e/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_2.jpg" data-mid="218273409" border="0" src="https://freight.cargo.site/w/1000/i/5d3566360ee5010da928b48148d212e535a1c4adc414562c2a7e59b7d1e9c23e/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_2.jpg" /> <img width="1024" height="791" width_o="1024" height_o="791" data-src="https://freight.cargo.site/t/original/i/0b7be97fc87fc5bd133e249ff7a52c0a450d2c409d579651a7401aeb104e679a/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_3.jpg" data-mid="218273410" border="0" src="https://freight.cargo.site/w/1000/i/0b7be97fc87fc5bd133e249ff7a52c0a450d2c409d579651a7401aeb104e679a/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_3.jpg" /> <img width="1024" height="791" width_o="1024" height_o="791" data-src="https://freight.cargo.site/t/original/i/1b911366bf06d122fdc71797ee220c678818085492d57cb4c4aa35a49c8f9d63/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_10.jpg" data-mid="218273417" border="0" src="https://freight.cargo.site/w/1000/i/1b911366bf06d122fdc71797ee220c678818085492d57cb4c4aa35a49c8f9d63/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_10.jpg" /><img width="1024" height="791" width_o="1024" height_o="791" data-src="https://freight.cargo.site/t/original/i/405b033b15019ae569ea0efade75bc8193c7428689542b7787be098288f7e166/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_7.jpg" data-mid="218273414" border="0" src="https://freight.cargo.site/w/1000/i/405b033b15019ae569ea0efade75bc8193c7428689542b7787be098288f7e166/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_7.jpg" /> As I joined from a pre-existing weak brand presence, I took time to start to curate the brand’s feel. And once I gained a solid brand baseline, I created the brand guidelines based in the direction I was able to curate.&nbsp; This process was a slow, yet rewarding. I was able to work alongside the owner to create a more concise brand positioning, and from there, re-vamp their existing brand and it’s guidelines.&nbsp; View Old Gudielines Here View New Guidelines Here Premier Logo Refiguration <img width="9466" height="3288" width_o="9466" height_o="3288" data-src="https://freight.cargo.site/t/original/i/23954f0606ee69eebbd282a17d12c79c3e6726d08db93e15346a2080cdc3ce89/PremierFBO_Logo-blue.png" data-mid="218291787" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/23954f0606ee69eebbd282a17d12c79c3e6726d08db93e15346a2080cdc3ce89/PremierFBO_Logo-blue.png" /><img width="300" height="104" width_o="300" height_o="104" data-src="https://freight.cargo.site/t/original/i/39f16b2d64e52de7adc28967433fcb606758cb91213ada35ee56768f9d0522c6/PremierMRO_Logo-blue.svg" data-mid="218291811" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/39f16b2d64e52de7adc28967433fcb606758cb91213ada35ee56768f9d0522c6/PremierMRO_Logo-blue.svg" /><img width="10714" height="3288" width_o="10714" height_o="3288" data-src="https://freight.cargo.site/t/original/i/8266effad21d2f68bb37f2b307b8d36c06f41faf9fd5f1bdf9a38c66c0ce52e6/PremierShares_Logo-blue.png" data-mid="218291891" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/8266effad21d2f68bb37f2b307b8d36c06f41faf9fd5f1bdf9a38c66c0ce52e6/PremierShares_Logo-blue.png" /> <img width="11025" height="3288" width_o="11025" height_o="3288" data-src="https://freight.cargo.site/t/original/i/bc613b98a6ea745bfe6a4e6e04c9ab0b8d1a713a38beb087b45607e356e58a94/PremierCharter_LogoTagline-blue.png" data-mid="218291851" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/bc613b98a6ea745bfe6a4e6e04c9ab0b8d1a713a38beb087b45607e356e58a94/PremierCharter_LogoTagline-blue.png" /><img width="11025" height="3288" width_o="11025" height_o="3288" data-src="https://freight.cargo.site/t/original/i/134d0d8fac475cf2efaf3ecce65cba6d139f0aa60dec63b77367e210c624a568/PremierCharter_Logo-blue.png" data-mid="218291852" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/134d0d8fac475cf2efaf3ecce65cba6d139f0aa60dec63b77367e210c624a568/PremierCharter_Logo-blue.png" /><img width="9466" height="3288" width_o="9466" height_o="3288" data-src="https://freight.cargo.site/t/original/i/bfe08b2b10440ff2ac6bc2cac214a0ed216992f205e48d480b677e59d74925f7/PremierCard_Logo-blue.png" data-mid="218291854" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/bfe08b2b10440ff2ac6bc2cac214a0ed216992f205e48d480b677e59d74925f7/PremierCard_Logo-blue.png" /> Towards the end of my time at Premier, the sub-brands of the company were finally distingushed with more understandable names.&nbsp; Based on the existing logo, I was able to create the sub-logos that went along with our sub-brands and our product offerings. The above logos are all the ones I created for Premier.&nbsp; ADVERTISING Print Magazine Ads <img width="2592" height="1568" width_o="2592" height_o="1568" data-src="https://freight.cargo.site/t/original/i/27e94234800c850a11883068d61d6c838e179ff2fb8cdad4b247f278c88e6172/GoldenCoast_MagazineAdV2.1.png" data-mid="170090309" border="0" src="https://freight.cargo.site/w/1000/i/27e94234800c850a11883068d61d6c838e179ff2fb8cdad4b247f278c88e6172/GoldenCoast_MagazineAdV2.1.png" /> <img width="2288" height="1382" width_o="2288" height_o="1382" data-src="https://freight.cargo.site/t/original/i/c1cbd59324d8d54a04c9325ae58ad02185a2274f34e762cca3f206f5052760d8/GoldenCoast_MagazineAdV2.2.png" data-mid="170090313" border="0" src="https://freight.cargo.site/w/1000/i/c1cbd59324d8d54a04c9325ae58ad02185a2274f34e762cca3f206f5052760d8/GoldenCoast_MagazineAdV2.2.png" /> <img width="1174" height="1532" width_o="1174" height_o="1532" data-src="https://freight.cargo.site/t/original/i/56fdad1754fa9a2568c4e6d0b6a40641877f18af5b11df3da70c40994753b839/StrollSewall_Magazine_JetCardV1.png" data-mid="170091763" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/56fdad1754fa9a2568c4e6d0b6a40641877f18af5b11df3da70c40994753b839/StrollSewall_Magazine_JetCardV1.png" /> <img width="2592" height="1570" width_o="2592" height_o="1570" data-src="https://freight.cargo.site/t/original/i/855e396eed7f8b3c755036b68c6e6b5899f83655a0a8291df2e7629bce216acb/GoldenCoast_MagazineAd_Final.png" data-mid="170090312" border="0" src="https://freight.cargo.site/w/1000/i/855e396eed7f8b3c755036b68c6e6b5899f83655a0a8291df2e7629bce216acb/GoldenCoast_MagazineAd_Final.png" /> As a luxury brand, it was very important to be present in the spaces where our brand’s target audience would be. Print ads were crucial in our brand awareness, whether it be in large luxury magazines, or local targeted magazines. Creating simple, yet visually interesting ads was key to gaining interest in the advertisement and providing more accessible information. Postcards <img width="2475" height="1875" width_o="2475" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ad6d85aa58a7e73f76f06b9e3c5169c55584263769132ed5534bf2aaf81b49f8/KingAir_HandoutV3-images-0.jpg" data-mid="218336224" border="0" src="https://freight.cargo.site/w/1000/i/ad6d85aa58a7e73f76f06b9e3c5169c55584263769132ed5534bf2aaf81b49f8/KingAir_HandoutV3-images-0.jpg" /> <img width="2475" height="1875" width_o="2475" height_o="1875" data-src="https://freight.cargo.site/t/original/i/be9563028562b8e4b242de3d109f3952c37517b6bac8ccfb8d3b369fd59d68f2/KingAir_HandoutV3-images-1.jpg" data-mid="218336225" border="0" src="https://freight.cargo.site/w/1000/i/be9563028562b8e4b242de3d109f3952c37517b6bac8ccfb8d3b369fd59d68f2/KingAir_HandoutV3-images-1.jpg" /> DIGITAL ADS <img width="1611" height="1650" width_o="1611" height_o="1650" data-src="https://freight.cargo.site/t/original/i/33f72b7bfa0ee4697bcbf03f71582f91c1c5aff5a891aeb7a00beb430f7e64a4/BannerAds1.jpg" data-mid="170316185" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/33f72b7bfa0ee4697bcbf03f71582f91c1c5aff5a891aeb7a00beb430f7e64a4/BannerAds1.jpg" /> <img width="2842" height="825" width_o="2842" height_o="825" data-src="https://freight.cargo.site/t/original/i/21cd4b092d6ab6b578050010c78d3a054ae0479c855b141e2c1f7a1a6b623c47/Portfolio_Images.png" data-mid="170316397" border="0" src="https://freight.cargo.site/w/1000/i/21cd4b092d6ab6b578050010c78d3a054ae0479c855b141e2c1f7a1a6b623c47/Portfolio_Images.png" /><img width="3783" height="1650" width_o="3783" height_o="1650" data-src="https://freight.cargo.site/t/original/i/0bb12f486733b20b1ccd1c71863f90c5a5c0583f418febff559214a796fc4c60/BannerAds2.jpg" data-mid="170316186" border="0" src="https://freight.cargo.site/w/1000/i/0bb12f486733b20b1ccd1c71863f90c5a5c0583f418febff559214a796fc4c60/BannerAds2.jpg" /> <img width="5834" height="3292" width_o="5834" height_o="3292" data-src="https://freight.cargo.site/t/original/i/53620749242c2ce8b52f3843e53cfdc16157fc2c73792eb32925c9575393c0e0/July2024_PremierPaint_V3-04.png" data-mid="218273701" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/53620749242c2ce8b52f3843e53cfdc16157fc2c73792eb32925c9575393c0e0/July2024_PremierPaint_V3-04.png" />&nbsp;<img width="5834" height="3292" width_o="5834" height_o="3292" data-src="https://freight.cargo.site/t/original/i/33af0a096fb1fcf606ed26dd6832c245b083589c11291113f9ab19a123927543/June2024_PaintAds_V2-01.png" data-mid="218274462" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/33af0a096fb1fcf606ed26dd6832c245b083589c11291113f9ab19a123927543/June2024_PaintAds_V2-01.png" />&nbsp;<img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/67de915a87c7fee982336d81fbc960a810115839f4407c260d8e63c25f2d2305/Premier_DBusiness_PremierCard_V1-02.png" data-mid="218274436" border="0" src="https://freight.cargo.site/w/300/i/67de915a87c7fee982336d81fbc960a810115839f4407c260d8e63c25f2d2305/Premier_DBusiness_PremierCard_V1-02.png" />&nbsp; <img width="1334" height="209" width_o="1334" height_o="209" data-src="https://freight.cargo.site/t/original/i/82a2379554262b5397c9ab74c2178fb8f7fe9612bfe667d41e1c1d6d81d5d64f/Premier_PremierFBO_Geofence_V2-02.png" data-mid="218273706" border="0" src="https://freight.cargo.site/w/1000/i/82a2379554262b5397c9ab74c2178fb8f7fe9612bfe667d41e1c1d6d81d5d64f/Premier_PremierFBO_Geofence_V2-02.png" /><img width="4750" height="1042" width_o="4750" height_o="1042" data-src="https://freight.cargo.site/t/original/i/27bbf5d37a5201b96d58f305079d946abe424f32a39f769aa3a911dcca3af9e6/24June_FLJetClub_Villages_BannerAdsV4.png" data-mid="218274224" border="0" src="https://freight.cargo.site/w/1000/i/27bbf5d37a5201b96d58f305079d946abe424f32a39f769aa3a911dcca3af9e6/24June_FLJetClub_Villages_BannerAdsV4.png" /><img width="728" height="90" width_o="728" height_o="90" data-src="https://freight.cargo.site/t/original/i/865ea3d1c4e5139f75f1df3b5724dd0b44f52d0e6629d723656e46639b5cb476/Premier_DBusiness_PremierCard_V1-01.png" data-mid="218274434" border="0" src="https://freight.cargo.site/w/728/i/865ea3d1c4e5139f75f1df3b5724dd0b44f52d0e6629d723656e46639b5cb476/Premier_DBusiness_PremierCard_V1-01.png" /> <img width="5834" height="3292" width_o="5834" height_o="3292" data-src="https://freight.cargo.site/t/original/i/c4ecc00d23a5b9cf69339e18dd760ad6b3bf183522e856e19713135ebdf33d4b/June2024_PremierMRO_V1-01.png" data-mid="218274451" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/c4ecc00d23a5b9cf69339e18dd760ad6b3bf183522e856e19713135ebdf33d4b/June2024_PremierMRO_V1-01.png" />&nbsp;<img width="1250" height="1042" width_o="1250" height_o="1042" data-src="https://freight.cargo.site/t/original/i/ee12f83c4d190e2f176da61bf8dd1fa05c5bfdde3da25febff97b571707a6e53/Premier_PremierFBO_Geofence_V2-01.png" data-mid="218273705" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/ee12f83c4d190e2f176da61bf8dd1fa05c5bfdde3da25febff97b571707a6e53/Premier_PremierFBO_Geofence_V2-01.png" /> A large focus for our digital ad presence was “Now Hiring” ads, specifically for pilots. Creating multiple digital banner ads that contain unique “call to action” items gave way for a diverse rotation of ads to draw in pilots into viewing why they should work for Premier.&nbsp; &nbsp; Each ad color had a specific call to action, with varying colors and title texts. These ads resided on pilot-centric sites that would be frequently visited by active pilots.&nbsp; While ther are countless more ads created, here are just a few to showcase the different sides premier has advertised PROGRAM REDESIGNS Part of my role at Premier was to build brand cohesiveness, which started with the programs they offer to consumers. All the programs were outdated and did not follow the new brand guidelines I reimagined, so part of my first steps was to refresh those programs. As part of the redesign, I incorporated elements of the branding which I had been building, along with a new set guidelines for how programs and brochures should be designed. The left photos are the originals from before, and the right side is my refresh. Florida Express Jet Club Originally, this program had no cover. I decided to design a cover based on the new photography we shot that featured Premier’s planes on the airfield. Left side is the old program, and the right side is my re-design of the program. <img width="1686" height="1302" width_o="1686" height_o="1302" data-src="https://freight.cargo.site/t/original/i/3426302f75994af78831695811c44a777c9b47843f64f0150a6a47e0ebd3154e/Premier_FlJetClubV15.1.png" data-mid="170300049" border="0" src="https://freight.cargo.site/w/1000/i/3426302f75994af78831695811c44a777c9b47843f64f0150a6a47e0ebd3154e/Premier_FlJetClubV15.1.png" /> <img width="1228" height="1588" width_o="1228" height_o="1588" data-src="https://freight.cargo.site/t/original/i/b662acab62ee20efe60ff41736d68ffce5def2d75ca8c1aba2955a4f51c6b58b/SS-FLJetClub_OLD1.png" data-mid="170300054" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/b662acab62ee20efe60ff41736d68ffce5def2d75ca8c1aba2955a4f51c6b58b/SS-FLJetClub_OLD1.png" /> <img width="1686" height="1302" width_o="1686" height_o="1302" data-src="https://freight.cargo.site/t/original/i/4ec9ed24cc7fad6a68c19bc7d865f209a91ef7f2a3fb998a1f49a15348fa32af/Premier_FlJetClubV15.2.png" data-mid="170300050" border="0" src="https://freight.cargo.site/w/1000/i/4ec9ed24cc7fad6a68c19bc7d865f209a91ef7f2a3fb998a1f49a15348fa32af/Premier_FlJetClubV15.2.png" /> <img width="1228" height="1588" width_o="1228" height_o="1588" data-src="https://freight.cargo.site/t/original/i/eaad7f2ed642ee0fabd342736729f7f313f212ea98e8710d025d876bab116ac4/SS-FLJetClub_OLD2.png" data-mid="170300055" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/eaad7f2ed642ee0fabd342736729f7f313f212ea98e8710d025d876bab116ac4/SS-FLJetClub_OLD2.png" /> <img width="1686" height="1302" width_o="1686" height_o="1302" data-src="https://freight.cargo.site/t/original/i/b63b1e42716391cbe354d729e317f1e6af2e44e27e102dc8386459819e728f27/Premier_FlJetClubV15.3.png" data-mid="170300051" border="0" src="https://freight.cargo.site/w/1000/i/b63b1e42716391cbe354d729e317f1e6af2e44e27e102dc8386459819e728f27/Premier_FlJetClubV15.3.png" /> <img width="1228" height="1582" width_o="1228" height_o="1582" data-src="https://freight.cargo.site/t/original/i/736804bb3482254e1ae8236b065b242955fee60a4fba2fceb89165c52389011d/SS-FLJetClub_OLD3.png" data-mid="170300056" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/736804bb3482254e1ae8236b065b242955fee60a4fba2fceb89165c52389011d/SS-FLJetClub_OLD3.png" /> <img width="1684" height="1302" width_o="1684" height_o="1302" data-src="https://freight.cargo.site/t/original/i/c910f1c7dc300d549315a545679680e000e69191a29e872ff063f5059f312737/Premier_FlJetClubV15.4.png" data-mid="170300052" border="0" src="https://freight.cargo.site/w/1000/i/c910f1c7dc300d549315a545679680e000e69191a29e872ff063f5059f312737/Premier_FlJetClubV15.4.png" /> View Full Program Here View Full Program Here Premier Jet Card Another program redesign Left side is the old program, and the right side is my re-design of the program. <img width="1226" height="1580" width_o="1226" height_o="1580" data-src="https://freight.cargo.site/t/original/i/a18c089dff6c3d20d8e7862d06e3685d18b9a2302a52331a102d0369a519df66/Jet-Card-Final-OLD1.png" data-mid="170303001" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/a18c089dff6c3d20d8e7862d06e3685d18b9a2302a52331a102d0369a519df66/Jet-Card-Final-OLD1.png" /> <img width="2080" height="1608" width_o="2080" height_o="1608" data-src="https://freight.cargo.site/t/original/i/b79e5760f2916d1a2df451af3b8442fe3bd6e28144bda6daf9dfbf6371f954a0/JetCardProgram_V9.1.png" data-mid="170302590" border="0" src="https://freight.cargo.site/w/1000/i/b79e5760f2916d1a2df451af3b8442fe3bd6e28144bda6daf9dfbf6371f954a0/JetCardProgram_V9.1.png" /> <img width="1222" height="1580" width_o="1222" height_o="1580" data-src="https://freight.cargo.site/t/original/i/3fc401750470f1989f09759b6597c6d09f3c13d71ae75ecb0b57ed94e80758ff/Jet-Card-Final-OLD2.png" data-mid="170303002" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/3fc401750470f1989f09759b6597c6d09f3c13d71ae75ecb0b57ed94e80758ff/Jet-Card-Final-OLD2.png" /> <img width="2078" height="1606" width_o="2078" height_o="1606" data-src="https://freight.cargo.site/t/original/i/2d6307e28aa125326120c25cac531e6e9d125710a8ff2dcf6be4a8dc91a6fd25/JetCardProgram_V9.2.png" data-mid="170302591" border="0" src="https://freight.cargo.site/w/1000/i/2d6307e28aa125326120c25cac531e6e9d125710a8ff2dcf6be4a8dc91a6fd25/JetCardProgram_V9.2.png" /> <img width="1228" height="1586" width_o="1228" height_o="1586" data-src="https://freight.cargo.site/t/original/i/d9f8fbb56c0265cf411eb63cf673dde588fbd402e3b555374a5ed3b07dddbf9d/Jet-Card-Final-OLD3.png" data-mid="170303003" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/d9f8fbb56c0265cf411eb63cf673dde588fbd402e3b555374a5ed3b07dddbf9d/Jet-Card-Final-OLD3.png" /> <img width="1964" height="1520" width_o="1964" height_o="1520" data-src="https://freight.cargo.site/t/original/i/aec0784920b396b67522bbd66d9c2126bf2f9387e867561edefe226961589de4/JetCardProgram_V9.3.png" data-mid="170302592" border="0" src="https://freight.cargo.site/w/1000/i/aec0784920b396b67522bbd66d9c2126bf2f9387e867561edefe226961589de4/JetCardProgram_V9.3.png" /> View Full Program Here View Full Program Here <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f27205481208cf6063ef0305c83d3ed9cdfd607b91d5151bbc39badee379d9f7/CardMockup_BlueBoth.jpg" data-mid="169500906" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/f27205481208cf6063ef0305c83d3ed9cdfd607b91d5151bbc39badee379d9f7/CardMockup_BlueBoth.jpg" />&nbsp;<img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/93f9d352f83b5be93deed76039e12ddf34b8d54a07d3d5abbc2ad9523fa13878/CardMockup_OrangeBoth.jpg" data-mid="169500907" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/93f9d352f83b5be93deed76039e12ddf34b8d54a07d3d5abbc2ad9523fa13878/CardMockup_OrangeBoth.jpg" /> Creating a mockup card for this program was essential for advertising purposes, so I created two basic designs based on our colors and logo design. I used the two primary colors for the card, which represent the two different hours that Premier offers. PremierShares (Fractional) <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/31e3cde001a14e0f95a2c01917aa54864908b6f4d2dd9512869aee77e38a889c/Premier_FractionalBrochure_V7.5_page-0004.jpg" data-mid="218679301" border="0" src="https://freight.cargo.site/w/1000/i/31e3cde001a14e0f95a2c01917aa54864908b6f4d2dd9512869aee77e38a889c/Premier_FractionalBrochure_V7.5_page-0004.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/85fda6a3b05401021e2e4af5222932bb899d05c2e43e837804f85e1a6c7bd3ec/Premier_FractionalBrochure_V7.5_page-0010.jpg" data-mid="218679310" border="0" src="https://freight.cargo.site/w/1000/i/85fda6a3b05401021e2e4af5222932bb899d05c2e43e837804f85e1a6c7bd3ec/Premier_FractionalBrochure_V7.5_page-0010.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/9046d8ed533ad98a616b6c9e105856b66b8a76b5443f816a1da21b52f4a659ae/Premier_FractionalBrochure_V7.5_page-0008.jpg" data-mid="218679307" border="0" src="https://freight.cargo.site/w/1000/i/9046d8ed533ad98a616b6c9e105856b66b8a76b5443f816a1da21b52f4a659ae/Premier_FractionalBrochure_V7.5_page-0008.jpg" /><img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/a84d55c2dfd2d72cc9c93664a4b7c5c3097620acf3c23aa5b65e5baffe942a2c/Premier_FractionalBrochure_V7.5_page-0011.jpg" data-mid="218679309" border="0" src="https://freight.cargo.site/w/1000/i/a84d55c2dfd2d72cc9c93664a4b7c5c3097620acf3c23aa5b65e5baffe942a2c/Premier_FractionalBrochure_V7.5_page-0011.jpg" /> This program offering was created after I joined, so I had to create this from scratch. This brochure followed the same principles as the previous brochures.&nbsp; Spec Sheets <img width="6466" height="1650" width_o="6466" height_o="1650" data-src="https://freight.cargo.site/t/original/i/21084ea60ed7ce63dadeccb123dfa9ed3aa795f9478c3bd571d77349586d87c2/AllSpecs_One2.jpg" data-mid="170314711" border="0" src="https://freight.cargo.site/w/1000/i/21084ea60ed7ce63dadeccb123dfa9ed3aa795f9478c3bd571d77349586d87c2/AllSpecs_One2.jpg" /> Being able to see a jet’s specifications at a glance is important, for both customers and internally. These sheets have been redesigned to see the planes’ exteriors, interiors, and basic information about the plane and its capabilities. These jets ranged from small to mid-sized, so it was important for the customer to be able to see the difference between jets, as well as decide which one works for them. BRAND ASSETS Hiring Brochure <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/49f6da997d14e9f435fc6c3e2a391d5d9fae81b051fd9ace90428243274e2f4a/PremierBrochure_Mockup2.jpg" data-mid="169500903" border="0" src="https://freight.cargo.site/w/1000/i/49f6da997d14e9f435fc6c3e2a391d5d9fae81b051fd9ace90428243274e2f4a/PremierBrochure_Mockup2.jpg" /> This was a general brochure for the HR department of the company to give out at tradeshows, hiring events, company-wide events, etc.&nbsp; The brochure consists of the company history along with a timeline, contact info, and hiring requirements for both pilots and technicians. PremierMRO Brochure <img width="3375" height="2625" width_o="3375" height_o="2625" data-src="https://freight.cargo.site/t/original/i/92f39e239009363bbd58fcdf534ec43fb576ce5d3329dac95afccbf461f76974/2024PremierMRO_brochureV4-images-0.jpg" data-mid="218291745" border="0" src="https://freight.cargo.site/w/1000/i/92f39e239009363bbd58fcdf534ec43fb576ce5d3329dac95afccbf461f76974/2024PremierMRO_brochureV4-images-0.jpg" /> <img width="3375" height="2625" width_o="3375" height_o="2625" data-src="https://freight.cargo.site/t/original/i/d89069f1a373b71d06dcc0f58ecdedccecbf2033fab185bdeeeb1e5d73c690b9/2024PremierMRO_brochureV4-images-1.jpg" data-mid="218291746" border="0" src="https://freight.cargo.site/w/1000/i/d89069f1a373b71d06dcc0f58ecdedccecbf2033fab185bdeeeb1e5d73c690b9/2024PremierMRO_brochureV4-images-1.jpg" /> As Premier’s branding shifted into the three easier to Tradeshow Designing <img width="2092" height="1308" width_o="2092" height_o="1308" data-src="https://freight.cargo.site/t/original/i/f1d78b1247d6329041330c6c8f8fffff4e1b03c959a0ed99095038d4949bce77/1230229_ELEVATION-NBAA1.png" data-mid="170311556" border="0" src="https://freight.cargo.site/w/1000/i/f1d78b1247d6329041330c6c8f8fffff4e1b03c959a0ed99095038d4949bce77/1230229_ELEVATION-NBAA1.png" /> An important part of being a private jet company was to have brand awareness in the industry. For our bigger tradebooths we had to create unique graphics to represent our multiple sides of the company. View the full tradeshow design here Newsletter <img width="2550" height="10710" width_o="2550" height_o="10710" data-src="https://freight.cargo.site/t/original/i/1bc3eb41a9a57bfa6d29337376ae8fa1561d5cc1cb63ae35e97cdf957e66d56d/ThePremierConnection_Newsletter_August2022_V6.jpg" data-mid="218678177" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/1bc3eb41a9a57bfa6d29337376ae8fa1561d5cc1cb63ae35e97cdf957e66d56d/ThePremierConnection_Newsletter_August2022_V6.jpg" />&nbsp;<img width="2550" height="15000" width_o="2550" height_o="15000" data-src="https://freight.cargo.site/t/original/i/b41735ed00201e16c5446782e53d7ddc8c8338089dc101eb61c0d62f6313d928/ThePremierConnection_Newsletter_Dec2022V7.jpg" data-mid="218678234" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/b41735ed00201e16c5446782e53d7ddc8c8338089dc101eb61c0d62f6313d928/ThePremierConnection_Newsletter_Dec2022V7.jpg" />&nbsp;&nbsp; The Premier Connection newsletter: As part of my time with Premier, i worked on a few editions of a news letter that was passed onto employees of Premier. This was meant to keep everyone in Premier up to date with what the other departments were up to. This included new hires, internal company updates, spotlights, and even favorite holiday recipies.&nbsp; ONLINE PRESENCE Social Media Before joining the company, Premier’s social media had no designed posts and was just used for casual updates. I utilized the company branding for company updates, holidays, trade show announcements, etc. Premier’s Social Media: Instagram Facebook LinkedIn <img width="1024" height="791" width_o="1024" height_o="791" data-src="https://freight.cargo.site/t/original/i/f45379a50333b38838991dbb07e2611dc33650cce24f8104a1d316598306f3b5/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_8.jpg" data-mid="218273415" border="0" src="https://freight.cargo.site/w/1000/i/f45379a50333b38838991dbb07e2611dc33650cce24f8104a1d316598306f3b5/1726672723977-f3660767-fb04-48dc-99ec-c8718e0ad489_8.jpg" /> <img width="485" height="850" width_o="485" height_o="850" data-src="https://freight.cargo.site/t/original/i/284ca458fae0467c461ab9dd943c4610d21546c608deb6ce7d8db3a3dd595fc5/Screenshot-2024-09-18-114505.png" data-mid="218275059" border="0" data-scale="41" src="https://freight.cargo.site/w/485/i/284ca458fae0467c461ab9dd943c4610d21546c608deb6ce7d8db3a3dd595fc5/Screenshot-2024-09-18-114505.png" /> Most recent example of posting content Mail Chimp I designed a posting plan with content ideas to be sent to our retail customers. The content varied, ranging from promoting our programs, events we can fly to, and holiday information. I curated templates for ease of use, along with building an audience in which we could advertise to. Below are examples of email designs created for Premier.&nbsp; <img width="1138" height="3585" width_o="1138" height_o="3585" data-src="https://freight.cargo.site/t/original/i/d218cf4d1a0d9a6c3965c20d565ad89d4a82e8a3fa1de3a0d1d685277ef1cdf1/Mailchimp1png.png" data-mid="171135265" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/d218cf4d1a0d9a6c3965c20d565ad89d4a82e8a3fa1de3a0d1d685277ef1cdf1/Mailchimp1png.png" /> <img width="1280" height="4312" width_o="1280" height_o="4312" data-src="https://freight.cargo.site/t/original/i/3511701c5e99a6fff8f2377d70e526c2bf4249c342a6e54ab27740aecf9e8fa5/Mailchimp2.png" data-mid="171135267" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/3511701c5e99a6fff8f2377d70e526c2bf4249c342a6e54ab27740aecf9e8fa5/Mailchimp2.png" /> &nbsp; https://sophiagunterman.art/WORK-Freelance-Contract-Work-1 Thu, 04 Jan 2024 17:55:45 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/WORK-Freelance-Contract-Work-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-46E2JWJQ23'); Freelance Work︎︎︎ What I Learned:&nbsp; Client Interactions&nbsp; &nbsp;|&nbsp; Time Management &nbsp; | &nbsp; Multi-Industry Work Woodward Movement Unloc: Brand Assets and Exploration Unloc was a new brand that needed products designed for their Mylar bags and Pre-Roll containers. Using their 3 core colors, I separated the colors to explore the different strains of cannabis; purple meaning sativa, blue being indica, and grey being hybrid. Being able to differentiate is very important for the consumer since most know which strains they want going into these shops. In addition to these products, I also created product packaging, and apparal design. All images can be located in the product presentation below! Link to product presentation <img width="4500" height="3377" width_o="4500" height_o="3377" data-src="https://freight.cargo.site/t/original/i/c1f0962813f2bfdd8ebefda37d349fba09e2b9ccb4878f7e631b09b86e8e0954/Unloc_Mockup_Sativa_MylarBag.jpg" data-mid="200747697" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/c1f0962813f2bfdd8ebefda37d349fba09e2b9ccb4878f7e631b09b86e8e0954/Unloc_Mockup_Sativa_MylarBag.jpg" /><img width="4500" height="3377" width_o="4500" height_o="3377" data-src="https://freight.cargo.site/t/original/i/7d1ffcc5fb7b8ca0cd1e00f8ca46a9a30ea63485953446615edea144d296e2bb/Unloc_Mockup_Indica_MylarBag.jpg" data-mid="200747694" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/7d1ffcc5fb7b8ca0cd1e00f8ca46a9a30ea63485953446615edea144d296e2bb/Unloc_Mockup_Indica_MylarBag.jpg" /><img width="4500" height="3377" width_o="4500" height_o="3377" data-src="https://freight.cargo.site/t/original/i/99acae45e3eeb6959ea4c198caa27397a4650cbd9d0c028005e8ad4aa29aeeb8/Unloc_Mockup_Hybrid_MylarBag.jpg" data-mid="200747692" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/99acae45e3eeb6959ea4c198caa27397a4650cbd9d0c028005e8ad4aa29aeeb8/Unloc_Mockup_Hybrid_MylarBag.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bab4e3600b2b4040200524882f71d3f6f0200b2df0fcdb289655ef71ec6b6486/Unloc_Mockup_PreRollTubes.jpg" data-mid="200747695" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/bab4e3600b2b4040200524882f71d3f6f0200b2df0fcdb289655ef71ec6b6486/Unloc_Mockup_PreRollTubes.jpg" /><img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6e83732b3b2db11dc4f5031b6961d76ce63732dca1224fda04bb24c0169bf534/Unloc_Mockup_Lanyard1.jpg" data-mid="200748567" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/6e83732b3b2db11dc4f5031b6961d76ce63732dca1224fda04bb24c0169bf534/Unloc_Mockup_Lanyard1.jpg" /><img width="6143" height="4749" width_o="6143" height_o="4749" data-src="https://freight.cargo.site/t/original/i/cb35d7ef2f0ea3805bd6653b6c827f0262e8f8fd6926149fc21db775f2a7c7f9/Unloc_Design_MainBox-02.png" data-mid="200748558" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/cb35d7ef2f0ea3805bd6653b6c827f0262e8f8fd6926149fc21db775f2a7c7f9/Unloc_Design_MainBox-02.png" /> Dulce de Diablo: Cannabis Branding Exploration This was a request given to curate a potential branding for a cannabis company. Playing with the idea of “devils candy”, using a red and white branding to create potential packaging solutions. Below is the link to the brand deck created for this.&nbsp; Link to deck <img width="4500" height="4000" width_o="4500" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1ca51ed392ed3ae278c760bd801e41529b48af13ce7cbc3ee414d2618d20578c/joint-box-packaging_V2.1.jpg" data-mid="200747175" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/1ca51ed392ed3ae278c760bd801e41529b48af13ce7cbc3ee414d2618d20578c/joint-box-packaging_V2.1.jpg" /><img width="4500" height="4000" width_o="4500" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b02c6668a196de73f16c0063011dc0cccb342aefdab247b5e1fae1c0331d7e3d/joint-box-packaging_V2.jpg" data-mid="200747176" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/b02c6668a196de73f16c0063011dc0cccb342aefdab247b5e1fae1c0331d7e3d/joint-box-packaging_V2.jpg" /> <img width="4500" height="3377" width_o="4500" height_o="3377" data-src="https://freight.cargo.site/t/original/i/ffbd0035e0f862dd28640c2a88fe5fbabdd8d689558d1101559d5e8f1bfca41c/mylar-bag-pakcaging_V2.1.jpg" data-mid="200747177" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/ffbd0035e0f862dd28640c2a88fe5fbabdd8d689558d1101559d5e8f1bfca41c/mylar-bag-pakcaging_V2.1.jpg" /><img width="4500" height="3377" width_o="4500" height_o="3377" data-src="https://freight.cargo.site/t/original/i/56d6856f447c55b25892391eb85db3fd9b14ac5400c8bac47f9277484de17ebc/mylar-bag-pakcaging_V2.jpg" data-mid="200747178" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/56d6856f447c55b25892391eb85db3fd9b14ac5400c8bac47f9277484de17ebc/mylar-bag-pakcaging_V2.jpg" /> Blakes: Hard Cider BandanaBlakes needed a fresh bandana design that resembled the look and feel of being on a farm. Included are both given assets, along with hand curated assets made to fit their brand theme. <img width="6601" height="6600" width_o="6601" height_o="6600" data-src="https://freight.cargo.site/t/original/i/67aac6677805c14c4fc25e1d14745129f6ec92c508d530c39790420a20a95b68/WM_Blakes_Bandana_darkgreen-02.png" data-mid="200746904" border="0" src="https://freight.cargo.site/w/1000/i/67aac6677805c14c4fc25e1d14745129f6ec92c508d530c39790420a20a95b68/WM_Blakes_Bandana_darkgreen-02.png" /> <img width="6600" height="6600" width_o="6600" height_o="6600" data-src="https://freight.cargo.site/t/original/i/4f39e27f6a720731b0f6385e19b5a0443226eafff9fb6fcf917cbb9a8764a2d7/WM_Blakes_Bandana_darkgreen-01.png" data-mid="200746898" border="0" src="https://freight.cargo.site/w/1000/i/4f39e27f6a720731b0f6385e19b5a0443226eafff9fb6fcf917cbb9a8764a2d7/WM_Blakes_Bandana_darkgreen-01.png" /> Blakes: Cider Dayze FestivalMichigan craft cider and beer festival. These assets were created to be used as live screen printing pieces for t-shirts and sweatshirts. Because of being screen printed, the designs had to stay relatively simple, yet showcase some maturity since the audience tends to be older. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fe40d777d3884d7cdfce37a7a186ce1e61421d6caab287e7a51e983452ef6b90/WM_Blakes_CiderDayze-01.png" data-mid="200746901" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/fe40d777d3884d7cdfce37a7a186ce1e61421d6caab287e7a51e983452ef6b90/WM_Blakes_CiderDayze-01.png" /> <img width="3000" height="3001" width_o="3000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/7e573fb94a4e6e976b0a8420c497b04c0f3ae4138fe940b663d549ed0622ae46/WM_Blakes_CiderDayze-03.png" data-mid="200746923" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/7e573fb94a4e6e976b0a8420c497b04c0f3ae4138fe940b663d549ed0622ae46/WM_Blakes_CiderDayze-03.png" /> <img width="1051" height="1051" width_o="1051" height_o="1051" data-src="https://freight.cargo.site/t/original/i/4845214e741abd9d60c55b7830161a229fc1a32ae01e4625d424a4c27476e05b/WM_Blakes_CiderDayze-04.png" data-mid="200746916" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/4845214e741abd9d60c55b7830161a229fc1a32ae01e4625d424a4c27476e05b/WM_Blakes_CiderDayze-04.png" /> <img width="3001" height="3000" width_o="3001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/57054a3799045a0445785199f46937b79e46814890f43a24d0a7676f96f3f3e3/WM_Blakes_CiderDayze-02.png" data-mid="200746922" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/57054a3799045a0445785199f46937b79e46814890f43a24d0a7676f96f3f3e3/WM_Blakes_CiderDayze-02.png" /> Blakes: Farm CollectionIllustrations created for a farm t-shirt collection Blakes wanted to create as a line of clothing purchaseable in their shops. Inspired by farms and fall colors, along with adding a touch of “roughness” to the illustrations. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7242a3a1e756b63f0b338690ce6636aa4ddf81c70b55e80145e6cf61f6fc7021/WM_Blakes_FarmCollection-01.png" data-mid="200746917" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/7242a3a1e756b63f0b338690ce6636aa4ddf81c70b55e80145e6cf61f6fc7021/WM_Blakes_FarmCollection-01.png" /> <img width="3001" height="3000" width_o="3001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a3e3f00501218bfc903a7d0f73bd10f7fd201a840e4251723cde2ccf529bb8a6/WM_Blakes_FarmCollection-02.png" data-mid="200746909" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/a3e3f00501218bfc903a7d0f73bd10f7fd201a840e4251723cde2ccf529bb8a6/WM_Blakes_FarmCollection-02.png" /> <img width="3000" height="3001" width_o="3000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/755fc505dee066f38d81bf009df9e860ccfde5763a4a313cb180e1f6f7b26609/WM_Blakes_FarmCollection-05.png" data-mid="200746906" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/755fc505dee066f38d81bf009df9e860ccfde5763a4a313cb180e1f6f7b26609/WM_Blakes_FarmCollection-05.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/f415d51277be5b905bf6a4d2dfe426b2d424767eea6f70c43bf28fcf0c3315af/WM_Blakes_FarmCollection-06.png" data-mid="200746908" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/f415d51277be5b905bf6a4d2dfe426b2d424767eea6f70c43bf28fcf0c3315af/WM_Blakes_FarmCollection-06.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/52c2d225df14bc648f2b4226a477771fc1e744f0791ebd3625e91ed78271fb42/WM_Blakes_FarmCollection-04.png" data-mid="200746897" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/52c2d225df14bc648f2b4226a477771fc1e744f0791ebd3625e91ed78271fb42/WM_Blakes_FarmCollection-04.png" /> <img width="3000" height="3001" width_o="3000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/a0efbfee8c533f6994b80aac05bfd039a319df6519a92a779f1abd7d4adbb02e/WM_Blakes_FarmCollection-03.png" data-mid="200746921" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/a0efbfee8c533f6994b80aac05bfd039a319df6519a92a779f1abd7d4adbb02e/WM_Blakes_FarmCollection-03.png" /> Blakes: Holiday Logo RedesignBlakes needed a holiday-inspired logo for the holidays, and required it to include a christmas tree and for the man to be holding a cup. This was the solution created for the client, along with adding a santa hat to continue the holiday vibe. <img width="2492" height="2588" width_o="2492" height_o="2588" data-src="https://freight.cargo.site/t/original/i/2a1cc6cfc8fa911fcb5e42d065bcda3c14f1aea5216c2e7d3a7ca13627b0c116/Blakes_Orchard_and_Cider_Mill_Logo-1-01.png" data-mid="200746907" border="0" src="https://freight.cargo.site/w/1000/i/2a1cc6cfc8fa911fcb5e42d065bcda3c14f1aea5216c2e7d3a7ca13627b0c116/Blakes_Orchard_and_Cider_Mill_Logo-1-01.png" /> <img width="2492" height="2588" width_o="2492" height_o="2588" data-src="https://freight.cargo.site/t/original/i/b8cabf3c956310c292c7d5480f6a399545b359279a9bebe93eb4640a5c415de0/Blakes_Orchard_and_Cider_Mill_Logo_TREE-01.png" data-mid="200746912" border="0" src="https://freight.cargo.site/w/1000/i/b8cabf3c956310c292c7d5480f6a399545b359279a9bebe93eb4640a5c415de0/Blakes_Orchard_and_Cider_Mill_Logo_TREE-01.png" /> Ferndale Public Library: Business CardsThe Ferndale Public Library needed an updated business cards that matched the current branding of the company. Using their assets, I curated a horizontal and vertical business card that can be used. <img width="400" height="700" width_o="400" height_o="700" data-src="https://freight.cargo.site/t/original/i/9144af7b26dac31ec3b2b1f7b9c372d6fc03a8a32a36589a9c0237189d79cb5f/FerndalePL_Vertical_front.jpg" data-mid="200746919" border="0" src="https://freight.cargo.site/w/400/i/9144af7b26dac31ec3b2b1f7b9c372d6fc03a8a32a36589a9c0237189d79cb5f/FerndalePL_Vertical_front.jpg" /> <img width="400" height="700" width_o="400" height_o="700" data-src="https://freight.cargo.site/t/original/i/4e19b4674f9465687ad6f0804a94b1817cc6918f26af476a251a54b34c700455/FerndalePL_Vertical_back.jpg" data-mid="200746911" border="0" src="https://freight.cargo.site/w/400/i/4e19b4674f9465687ad6f0804a94b1817cc6918f26af476a251a54b34c700455/FerndalePL_Vertical_back.jpg" /> <img width="700" height="400" width_o="700" height_o="400" data-src="https://freight.cargo.site/t/original/i/27f619b19bea313e578c39a352fb334a704c9dd481db674b05286781fda497e3/FerndalePL_Horizontal_Front.jpg" data-mid="200746910" border="0" src="https://freight.cargo.site/w/700/i/27f619b19bea313e578c39a352fb334a704c9dd481db674b05286781fda497e3/FerndalePL_Horizontal_Front.jpg" /> <img width="700" height="400" width_o="700" height_o="400" data-src="https://freight.cargo.site/t/original/i/0da63724ff0ce69be2ae51110f87875cd66c35da658079a7988d37ef05f8a8ed/FerndalePL_Horizontal_Back.jpg" data-mid="200746914" border="0" src="https://freight.cargo.site/w/700/i/0da63724ff0ce69be2ae51110f87875cd66c35da658079a7988d37ef05f8a8ed/FerndalePL_Horizontal_Back.jpg" /> Claw Cannabis: ApparelClaw Cannabis wanted a fresh new redesign of their apparel, and allowed me to research and design different design directions. I presented two design directions with moodboards of examples, along with some quick designs to showcase how it could look. After deciding on a geometrical direction, I created patterns and designs based on their current assets. <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/8d000d28bda3c4e6328c8231d4a4a716cd499687c1180bc92ea84e1a6619234c/SlateBlueSweatshirt_Mockup.png" data-mid="200746894" border="0" src="https://freight.cargo.site/w/1000/i/8d000d28bda3c4e6328c8231d4a4a716cd499687c1180bc92ea84e1a6619234c/SlateBlueSweatshirt_Mockup.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/df58fbfcc982d81845d9840442dd25bdfd0140dfe76a52d0e499dfc62372f42e/SlateBlueSweatpants_Mockup.png" data-mid="200746903" border="0" src="https://freight.cargo.site/w/1000/i/df58fbfcc982d81845d9840442dd25bdfd0140dfe76a52d0e499dfc62372f42e/SlateBlueSweatpants_Mockup.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/ce3823df45e140307e535fd75c7e19e00b7cdd11284c1c4aec7d68f8021b3279/SandstoneSweatshirt3_Mockup.png" data-mid="200746905" border="0" src="https://freight.cargo.site/w/1000/i/ce3823df45e140307e535fd75c7e19e00b7cdd11284c1c4aec7d68f8021b3279/SandstoneSweatshirt3_Mockup.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/b7ad2aeae24268bddd0c6c23b263cd16872ca6b457dbd26dfb1cefde0f572648/SandstoneSweatpants2_Mockup.png" data-mid="200746896" border="0" src="https://freight.cargo.site/w/1000/i/b7ad2aeae24268bddd0c6c23b263cd16872ca6b457dbd26dfb1cefde0f572648/SandstoneSweatpants2_Mockup.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/30793fc031f8ff6ba14afebd48e10f7cce10be70e8a7667324fa21b1ae905503/BlackSweatshirt7_Mockup.png" data-mid="200746918" border="0" src="https://freight.cargo.site/w/1000/i/30793fc031f8ff6ba14afebd48e10f7cce10be70e8a7667324fa21b1ae905503/BlackSweatshirt7_Mockup.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/0ef61ffaf51a59cbe0c4373fd1789fff87024a3df7a8dd5f6494ba53af23c775/BlackSweatpantsBLUE2_Mockup.png" data-mid="200746900" border="0" src="https://freight.cargo.site/w/1000/i/0ef61ffaf51a59cbe0c4373fd1789fff87024a3df7a8dd5f6494ba53af23c775/BlackSweatpantsBLUE2_Mockup.png" /> Quality RootsQuality Roots was in need for some simple clothing tags that could be applied to their apparel. So this simple solution of color, typography, and using words to describe what needs to be done to the clothing. <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/e4f84312bf28769b6f8576e983f9a60123ec19082e7609a67a019e9dc38bf81f/WM_QualityRoots_SizeLabel-01.png" data-mid="200746902" border="0" src="https://freight.cargo.site/w/900/i/e4f84312bf28769b6f8576e983f9a60123ec19082e7609a67a019e9dc38bf81f/WM_QualityRoots_SizeLabel-01.png" /> <img width="900" height="601" width_o="900" height_o="601" data-src="https://freight.cargo.site/t/original/i/be8dda5e271257f21ebe9005ade58d1907a2a1b8d2f682f0b637d5a829f6fadd/WM_QualityRoots_SizeLabel-08.png" data-mid="200746915" border="0" src="https://freight.cargo.site/w/900/i/be8dda5e271257f21ebe9005ade58d1907a2a1b8d2f682f0b637d5a829f6fadd/WM_QualityRoots_SizeLabel-08.png" /> Freelance Opportunities Notre Dame PreparatoryAs an homage to my Alma Mater, I was commissioned to create a digital painting for their upcoming magazine cover.The subject of the portrait was Fr. Jean-Claude Colin, and it was requested to be made in a blocky pop color style. This unconventional styling was to reflect the type of person he was. <img width="3696" height="4663" width_o="3696" height_o="4663" data-src="https://freight.cargo.site/t/original/i/420815bbcfd0812165abc5a47dc235f91f39feff9bec0c1dbcbcaaddadd73a97/colinV5_smaller.jpg" data-mid="200746899" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/420815bbcfd0812165abc5a47dc235f91f39feff9bec0c1dbcbcaaddadd73a97/colinV5_smaller.jpg" /> <img width="544" height="708" width_o="544" height_o="708" data-src="https://freight.cargo.site/t/original/i/67314d83beb80ac42d5b58834da1785792717f3a20a006082459e76c17590d3b/cover.png" data-mid="200746913" border="0" data-scale="100" src="https://freight.cargo.site/w/544/i/67314d83beb80ac42d5b58834da1785792717f3a20a006082459e76c17590d3b/cover.png" /> <img width="568" height="732" width_o="568" height_o="732" data-src="https://freight.cargo.site/t/original/i/16332997e594bfe8de915ab87b6a082aaa0b84003358d744400286ec3d6f532a/aboutme.png" data-mid="200746920" border="0" src="https://freight.cargo.site/w/568/i/16332997e594bfe8de915ab87b6a082aaa0b84003358d744400286ec3d6f532a/aboutme.png" /> Derby FabricatingDerby Fabricating Solutions is an automotive and applicance solutions that offers a number of services, one being different types of materials that customers can choose from. The company needed a re-worked product sheet that showcases not only materials, but capabilities and solutions in one sheet. After working with the client, the above sheet is the solution that was arrived upon. <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/49c6c6d3b5beb75e08d811a5f0685fa2ef343f14da2cee1cd8d5e712acf62850/DerbyFabricating_MaterialBoard.jpg" data-mid="200746893" border="0" src="https://freight.cargo.site/w/1000/i/49c6c6d3b5beb75e08d811a5f0685fa2ef343f14da2cee1cd8d5e712acf62850/DerbyFabricating_MaterialBoard.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/37a81c330bdd87118a63e491c11fd64facaa6f5b71ca63ef358d6f0a127f8f8f/DerbyFabricating_MaterialBoard2.jpg" data-mid="200746895" border="0" src="https://freight.cargo.site/w/1000/i/37a81c330bdd87118a63e491c11fd64facaa6f5b71ca63ef358d6f0a127f8f8f/DerbyFabricating_MaterialBoard2.jpg" /> https://sophiagunterman.art/BRAND-Kula-Wellness Mon, 28 Oct 2024 01:25:28 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/BRAND-Kula-Wellness window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-46E2JWJQ23'); Branding Kula Wellness︎︎︎ What I Learned:&nbsp; Client Interactions&nbsp; &nbsp;|&nbsp; Visual Branding&nbsp; &nbsp;| &nbsp; Health &amp; Wellness Industry What is Kula Wellness? Kula Wellness is a&nbsp; leading provider of holistic mind-body wellness therapies designed to cultivate the powerful connection between the mind and body. The co-founders Amber and Kelly reached out to me, through recommendation. I worked with them to curate the current branding that is known for today.&nbsp; Link to website Research PhasePrevious to our first meeting, I was given the below information to help aid in my initial presentation to the client. In the presentation, I went over what goes into branding a company visually, and walked them through the steps of what their timeline would be.&nbsp; Business Name: Kula&nbsp;Wellness GroupObjective: Provide services that encompass holistic mind and body wellness and create a wellness-minded community that views healing and wellness as a lifestylServices Offered (for now): psychotherapy, yoga, virtual workshops&nbsp;Future Services to Offer: massage therapy, reiki, sound therapy, other body-based healing services, courses for education, experiential retreatWe are building primarily virtual first (though we will have a therapy office rented), and plan to later expand to brick and mortar. Color scheme: white, black, and teal are our primary colors, including lighter shades of blues and greens in our color pallette Teal inspiration: we liked #3b8e8d and #317978Logo inspiration: we like the idea of a circular icon for our logo! Though not necessarily a perfect circle/sphere. Also see some inspirational icons that embody community in our pinterest board. We want the logo to embody the values of community and connection. After the meeting, I had them both fill out together a semantic differential sheet, along with inital branding information for them to take home after the initial meeting. <img width="6121" height="11905" width_o="6121" height_o="11905" data-src="https://freight.cargo.site/t/original/i/7325c2b15e2bf421b94f700c3bca6d239f6941c87f1f05eae10c9f3286973c8e/SemanticDifferential_KulaWellness.jpg" data-mid="220388789" border="0" src="https://freight.cargo.site/w/1000/i/7325c2b15e2bf421b94f700c3bca6d239f6941c87f1f05eae10c9f3286973c8e/SemanticDifferential_KulaWellness.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c6f9f03b1c0193a676870483b8f350f78198e6b5d429683c10f613b7284a129b/Initial-Branding-Info3.jpg" data-mid="220388836" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/c6f9f03b1c0193a676870483b8f350f78198e6b5d429683c10f613b7284a129b/Initial-Branding-Info3.jpg" /><img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/ae34796ef2f5e759ea958c854e753d4c7021ce2742db344d843a681e0507e9fc/Initial-Branding-Info2.jpg" data-mid="220388835" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/ae34796ef2f5e759ea958c854e753d4c7021ce2742db344d843a681e0507e9fc/Initial-Branding-Info2.jpg" /><img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/9d7887e5a7dce000fca7d029ea4a969a747fcfe7c7884e5ec51385ac15104500/Initial-Branding-Info1.jpg" data-mid="220388834" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/9d7887e5a7dce000fca7d029ea4a969a747fcfe7c7884e5ec51385ac15104500/Initial-Branding-Info1.jpg" /> Exploration After the inital meeting, I spent some time collecting inspiration or ideas. For the colors, suggested palletes were curated based on their suggestion colors. As for typography, I created categories based on the font types they were interested in using. As for the brand mark, I collected existing brand marks for them to choose which they resonate with most.&nbsp; <img width="1801" height="3452" width_o="1801" height_o="3452" data-src="https://freight.cargo.site/t/original/i/1225ac631ca08ae76db9f87b164c67f147767a8505742bf8c48c8cd731215f36/KulaWellness_Moodboard_color.png" data-mid="220388851" border="0" src="https://freight.cargo.site/w/1000/i/1225ac631ca08ae76db9f87b164c67f147767a8505742bf8c48c8cd731215f36/KulaWellness_Moodboard_color.png" /><img width="3984" height="5639" width_o="3984" height_o="5639" data-src="https://freight.cargo.site/t/original/i/09369016464de1869881d890375ba24dcf3457e21ea66659da5adad47b1af718/KulaWellness_Moodboard_font.png" data-mid="220388849" border="0" src="https://freight.cargo.site/w/1000/i/09369016464de1869881d890375ba24dcf3457e21ea66659da5adad47b1af718/KulaWellness_Moodboard_font.png" /> <img width="2614" height="4684" width_o="2614" height_o="4684" data-src="https://freight.cargo.site/t/original/i/54fdef2d81dd96fcda43383b64efd49d892cc0f64a00c8bca4e1c0156c53168e/KulaWellness_Moodboard_brandmark.png" data-mid="220388850" border="0" src="https://freight.cargo.site/w/1000/i/54fdef2d81dd96fcda43383b64efd49d892cc0f64a00c8bca4e1c0156c53168e/KulaWellness_Moodboard_brandmark.png" /> And this is how they would provide feedback if we could not jump into a meeting to discuss.&nbsp; <img width="1640" height="1896" width_o="1640" height_o="1896" data-src="https://freight.cargo.site/t/original/i/967ee453d19d7e953d928d08371fcafd64322a3403ba4e6b9404a5583cb19736/colors.jpeg" data-mid="220388917" border="0" src="https://freight.cargo.site/w/1000/i/967ee453d19d7e953d928d08371fcafd64322a3403ba4e6b9404a5583cb19736/colors.jpeg" /> <img width="1634" height="1229" width_o="1634" height_o="1229" data-src="https://freight.cargo.site/t/original/i/f6e1c645baa091aa73f9f531eedb42189c6e177d051efbfe36adc69d37bcc02f/fonts.jpeg" data-mid="220388918" border="0" src="https://freight.cargo.site/w/1000/i/f6e1c645baa091aa73f9f531eedb42189c6e177d051efbfe36adc69d37bcc02f/fonts.jpeg" /><img width="1239" height="1269" width_o="1239" height_o="1269" data-src="https://freight.cargo.site/t/original/i/8e4f3d3848142c79b63f792363e655606a6be3f87bf4525733419ecde08c0294/logos.jpeg" data-mid="220388919" border="0" src="https://freight.cargo.site/w/1000/i/8e4f3d3848142c79b63f792363e655606a6be3f87bf4525733419ecde08c0294/logos.jpeg" /> Progress 1 <img width="9975" height="22455" width_o="9975" height_o="22455" data-src="https://freight.cargo.site/t/original/i/6a7af90fe73e5a9a575b3c8f810214080f0ad534caf1c241180ade14f7d988d5/givenlogo_exploration-01.png" data-mid="220388990" border="0" src="https://freight.cargo.site/w/1000/i/6a7af90fe73e5a9a575b3c8f810214080f0ad534caf1c241180ade14f7d988d5/givenlogo_exploration-01.png" /> <img width="795" height="708" width_o="795" height_o="708" data-src="https://freight.cargo.site/t/original/i/254089399bd37981c9f7b8196ee0f185f53af319091968fddb1904edda29289f/Screenshot-2024-10-27-221449.png" data-mid="220388988" border="0" src="https://freight.cargo.site/w/795/i/254089399bd37981c9f7b8196ee0f185f53af319091968fddb1904edda29289f/Screenshot-2024-10-27-221449.png" /><img width="771" height="614" width_o="771" height_o="614" data-src="https://freight.cargo.site/t/original/i/e4a44cd683fa397163aced9266d5164bb2feb911f41dcf2673a6c3b76116fc96/Screenshot-2024-10-27-221508.png" data-mid="220388985" border="0" src="https://freight.cargo.site/w/771/i/e4a44cd683fa397163aced9266d5164bb2feb911f41dcf2673a6c3b76116fc96/Screenshot-2024-10-27-221508.png" /> Progress 2 <img width="6000" height="8678" width_o="6000" height_o="8678" data-src="https://freight.cargo.site/t/original/i/e3c790d0fa19d6c81fced751581eba79546e94c38c9b1d71873588aa8a52a80a/givenlogo_finalexploration_rgb.png" data-mid="220389015" border="0" src="https://freight.cargo.site/w/1000/i/e3c790d0fa19d6c81fced751581eba79546e94c38c9b1d71873588aa8a52a80a/givenlogo_finalexploration_rgb.png" /> Progress 3 <img width="797" height="674" width_o="797" height_o="674" data-src="https://freight.cargo.site/t/original/i/cd86d50d3d4913a8a84f4559d69eb013c656fb3d393b5b4012546630e5e1ef32/Screenshot-2024-10-27-221219.png" data-mid="220388986" border="0" src="https://freight.cargo.site/w/797/i/cd86d50d3d4913a8a84f4559d69eb013c656fb3d393b5b4012546630e5e1ef32/Screenshot-2024-10-27-221219.png" /> <img width="797" height="509" width_o="797" height_o="509" data-src="https://freight.cargo.site/t/original/i/4d448655095849dd72e97e8ca40c3bc68f4d7a952f31bc676de94efbc2692506/Screenshot-2024-10-27-221253.png" data-mid="220388987" border="0" src="https://freight.cargo.site/w/797/i/4d448655095849dd72e97e8ca40c3bc68f4d7a952f31bc676de94efbc2692506/Screenshot-2024-10-27-221253.png" /> Progress 4 <img width="5377" height="3692" width_o="5377" height_o="3692" data-src="https://freight.cargo.site/t/original/i/c749df3a91174e6200e47b1186d1465f7ef9992870a8fc38f239852e12104815/Logo_Finals_5-31-03_rgb.png" data-mid="220389033" border="0" src="https://freight.cargo.site/w/1000/i/c749df3a91174e6200e47b1186d1465f7ef9992870a8fc38f239852e12104815/Logo_Finals_5-31-03_rgb.png" /> Progress 5 <img width="5377" height="3692" width_o="5377" height_o="3692" data-src="https://freight.cargo.site/t/original/i/c749df3a91174e6200e47b1186d1465f7ef9992870a8fc38f239852e12104815/Logo_Finals_5-31-03_rgb.png" data-mid="220389033" border="0" src="https://freight.cargo.site/w/1000/i/c749df3a91174e6200e47b1186d1465f7ef9992870a8fc38f239852e12104815/Logo_Finals_5-31-03_rgb.png" /> <img width="4744" height="2158" width_o="4744" height_o="2158" data-src="https://freight.cargo.site/t/original/i/d4ca93fd340216524945b3d6064a96b934940c9e931c420bcdea45ad4deeb721/KulaWellness_LogoFInalsV2-02.png" data-mid="220389041" border="0" src="https://freight.cargo.site/w/1000/i/d4ca93fd340216524945b3d6064a96b934940c9e931c420bcdea45ad4deeb721/KulaWellness_LogoFInalsV2-02.png" /> Final Deliverables Color:<img width="2165" height="2250" width_o="2165" height_o="2250" data-src="https://freight.cargo.site/t/original/i/babcfb57e97ad3bfb32bbdacbb43e2c42ad6599aa8b3aa1bb36567df388ce50b/KulaWellness_ColorsFinal_rgb.png" data-mid="220388690" border="0" src="https://freight.cargo.site/w/1000/i/babcfb57e97ad3bfb32bbdacbb43e2c42ad6599aa8b3aa1bb36567df388ce50b/KulaWellness_ColorsFinal_rgb.png" /> Typography: Poppins <img width="3630" height="2158" width_o="3630" height_o="2158" data-src="https://freight.cargo.site/t/original/i/3e8a220bf1a2fbd43b58178f797073db40b6cbda3688dea027c622420e44a41c/KulaWellness_LogoFInalsV2-02---Copy.png" data-mid="220389044" border="0" src="https://freight.cargo.site/w/1000/i/3e8a220bf1a2fbd43b58178f797073db40b6cbda3688dea027c622420e44a41c/KulaWellness_LogoFInalsV2-02---Copy.png" /> Logo Variants: white, blue, black, blue/black <img width="3285" height="451" width_o="3285" height_o="451" data-src="https://freight.cargo.site/t/original/i/1a87f2c51442a3f056b6684258f51b22f468ac9290c7cf474e440fddca4bd5f2/KulaWellness_LongRecBold_Blue.png" data-mid="220388715" border="0" src="https://freight.cargo.site/w/1000/i/1a87f2c51442a3f056b6684258f51b22f468ac9290c7cf474e440fddca4bd5f2/KulaWellness_LongRecBold_Blue.png" /> <img width="3076" height="451" width_o="3076" height_o="451" data-src="https://freight.cargo.site/t/original/i/f65574a0a48488be0021fa4db6d1eedd69c4a73dedbbb84c9d556780386321ff/KulaWellness_LongRecThin_Blue.png" data-mid="220388716" border="0" src="https://freight.cargo.site/w/1000/i/f65574a0a48488be0021fa4db6d1eedd69c4a73dedbbb84c9d556780386321ff/KulaWellness_LongRecThin_Blue.png" /> <img width="3285" height="451" width_o="3285" height_o="451" data-src="https://freight.cargo.site/t/original/i/9acbf89a9e50132522f462e6a20b406f397b1c930154d7ceb985cf3e2b0c7719/KulaWellness_LongRecBold_BlueBlack.png" data-mid="220388721" border="0" src="https://freight.cargo.site/w/1000/i/9acbf89a9e50132522f462e6a20b406f397b1c930154d7ceb985cf3e2b0c7719/KulaWellness_LongRecBold_BlueBlack.png" /><img width="3075" height="451" width_o="3075" height_o="451" data-src="https://freight.cargo.site/t/original/i/b9ac96e1ef2c9d29ffd84bdd2230f7c3a94df51650428c7f6426f7663496b111/KulaWellness_LongRecThin_BlueBlack.png" data-mid="220388722" border="0" src="https://freight.cargo.site/w/1000/i/b9ac96e1ef2c9d29ffd84bdd2230f7c3a94df51650428c7f6426f7663496b111/KulaWellness_LongRecThin_BlueBlack.png" /> <img width="3285" height="451" width_o="3285" height_o="451" data-src="https://freight.cargo.site/t/original/i/7d8b78dfb6cd32fd838312f684a50a4673092909ec57202d29b8fba64c665e2f/KulaWellness_LongRecBold_Black.png" data-mid="220388728" border="0" src="https://freight.cargo.site/w/1000/i/7d8b78dfb6cd32fd838312f684a50a4673092909ec57202d29b8fba64c665e2f/KulaWellness_LongRecBold_Black.png" /> <img width="3075" height="451" width_o="3075" height_o="451" data-src="https://freight.cargo.site/t/original/i/9d429ee3533da8ca825294a5fb7ec781902bccf2ef42286a77ba789e1723c777/KulaWellness_LongRecThin_Black.png" data-mid="220388729" border="0" src="https://freight.cargo.site/w/1000/i/9d429ee3533da8ca825294a5fb7ec781902bccf2ef42286a77ba789e1723c777/KulaWellness_LongRecThin_Black.png" /> <img width="1501" height="601" width_o="1501" height_o="601" data-src="https://freight.cargo.site/t/original/i/3d4530d340dcc8b60ce9ed4114c05a828acd32bcd6528189db327b58467efc49/KulaWellness_RecBold_Blue.png" data-mid="220388717" border="0" src="https://freight.cargo.site/w/1000/i/3d4530d340dcc8b60ce9ed4114c05a828acd32bcd6528189db327b58467efc49/KulaWellness_RecBold_Blue.png" /><img width="1501" height="601" width_o="1501" height_o="601" data-src="https://freight.cargo.site/t/original/i/d2923176d88a94c7b1abded4f5544111bff727b9a453f01546b12d260ac3c6a3/KulaWellness_RecBold_BlueBlack.png" data-mid="220388723" border="0" src="https://freight.cargo.site/w/1000/i/d2923176d88a94c7b1abded4f5544111bff727b9a453f01546b12d260ac3c6a3/KulaWellness_RecBold_BlueBlack.png" /><img width="1501" height="601" width_o="1501" height_o="601" data-src="https://freight.cargo.site/t/original/i/f8d03a0e9269c4088f5e152533c3dcf7db97f619d63ae603015b4e7e34e32d71/KulaWellness_RecThin_BlueBlack.png" data-mid="220388724" border="0" src="https://freight.cargo.site/w/1000/i/f8d03a0e9269c4088f5e152533c3dcf7db97f619d63ae603015b4e7e34e32d71/KulaWellness_RecThin_BlueBlack.png" /> <img width="1200" height="1201" width_o="1200" height_o="1201" data-src="https://freight.cargo.site/t/original/i/c185f89919c99104dbf4ceb4346274e688efc017f97404a3f3f3f94d21cd96e1/KulaWellness_SquareThin_Blue.png" data-mid="220388713" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/c185f89919c99104dbf4ceb4346274e688efc017f97404a3f3f3f94d21cd96e1/KulaWellness_SquareThin_Blue.png" />&nbsp;<img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/c4cce77c6b8a209ddaca9b6c086cf19d4723d926baa2d4a508db368d99d18802/KulaWellness_SquareBold_Blue.png" data-mid="220388719" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/c4cce77c6b8a209ddaca9b6c086cf19d4723d926baa2d4a508db368d99d18802/KulaWellness_SquareBold_Blue.png" /> <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b91b70b4e709fa7e1da2fbe667131752d09205425530b0a92d45abc57830bf58/KulaWellness_SquareThin_BlueBlack.png" data-mid="220388720" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/b91b70b4e709fa7e1da2fbe667131752d09205425530b0a92d45abc57830bf58/KulaWellness_SquareThin_BlueBlack.png" />&nbsp;<img width="1200" height="1201" width_o="1200" height_o="1201" data-src="https://freight.cargo.site/t/original/i/3c59a0f689fe6e74f56d8a5634123eb440e7218b93905fbba3508bf9295c903c/KulaWellness_SquareBold_BlueBlack.png" data-mid="220388725" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/3c59a0f689fe6e74f56d8a5634123eb440e7218b93905fbba3508bf9295c903c/KulaWellness_SquareBold_BlueBlack.png" /> <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/235f7b4e3652a8bb1461e7f2766299f1605c1c7858470a1deb98dadd5f8be176/KulaWellness_SquareBold_Black.png" data-mid="220388732" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/235f7b4e3652a8bb1461e7f2766299f1605c1c7858470a1deb98dadd5f8be176/KulaWellness_SquareBold_Black.png" />&nbsp;<img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/de2ada4f91be8d5027cf3d92f7ae42fd953384ccd1bb12135567e6cedc5a6acf/KulaWellness_SquareThin_Black.png" data-mid="220388726" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/de2ada4f91be8d5027cf3d92f7ae42fd953384ccd1bb12135567e6cedc5a6acf/KulaWellness_SquareThin_Black.png" /> <img width="1200" height="1201" width_o="1200" height_o="1201" data-src="https://freight.cargo.site/t/original/i/c9f8eb8f4a38dabdcff83b7c0f04398a4006feb713cc5585917144c8fc37e13d/KulaWellness_Icon_Blue.png" data-mid="220388714" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/c9f8eb8f4a38dabdcff83b7c0f04398a4006feb713cc5585917144c8fc37e13d/KulaWellness_Icon_Blue.png" />&nbsp;<img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/a5e550b40df8e02b369ec18fac2adeda97f79ffc317b302665728f81f6561f38/KulaWellness_Icon_Black.png" data-mid="220388727" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/a5e550b40df8e02b369ec18fac2adeda97f79ffc317b302665728f81f6561f38/KulaWellness_Icon_Black.png" /> https://sophiagunterman.art/CLIENT-WORK-Museum-Advertisements Thu, 06 Jan 2022 18:37:17 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/CLIENT-WORK-Museum-Advertisements CLIENT WORK: Museum Advertisements︎︎︎ What I Learned: Professional Client Interactions&nbsp; &nbsp;|&nbsp; &nbsp;Mockups&nbsp; &nbsp;|&nbsp; &nbsp;In-Person Presentation SkillsBillboards <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/43fb5f2dd238fc72d3069b027e5034ac27683e420f07d7f58881097ace72152f/Billboard-one-the-Building-Mockup3.jpg" data-mid="129265195" border="0" src="https://freight.cargo.site/w/1000/i/43fb5f2dd238fc72d3069b027e5034ac27683e420f07d7f58881097ace72152f/Billboard-one-the-Building-Mockup3.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1236714371cdfa8f212b1ea4d180c3c1a6f30f7185970152252a52ee61a5733c/Billboard-one-the-Building-Mockup.jpg" data-mid="129265202" border="0" src="https://freight.cargo.site/w/1000/i/1236714371cdfa8f212b1ea4d180c3c1a6f30f7185970152252a52ee61a5733c/Billboard-one-the-Building-Mockup.jpg" /> The opportunity arose for the Sloan Museum of Discovery to have fresh, new advertisements for the upcoming opening of their remodeled building. For this, I created a variety of advertisements to reach a wide audience, ranging from billboards, to newspaper, and online assets. The call to action curated for this series was to “Visit YOUR local museum”, putting an emphasis on staying local.&nbsp; The target audience is focused on parents with young kids. Newspaper <img width="1920" height="1272" width_o="1920" height_o="1272" data-src="https://freight.cargo.site/t/original/i/0e5efba929bbeba4a0e8e5ae50a7b474ba2f46b85e378a956a3b6d2650600b63/Newspaper_Mockup1.5.png" data-mid="129265872" border="0" src="https://freight.cargo.site/w/1000/i/0e5efba929bbeba4a0e8e5ae50a7b474ba2f46b85e378a956a3b6d2650600b63/Newspaper_Mockup1.5.png" /> <img width="1920" height="1272" width_o="1920" height_o="1272" data-src="https://freight.cargo.site/t/original/i/ce5682426cbaf79b1d4ddec96adccd3de2e4905b0053a340997f69913c2c0284/Newspaper_Mockup3.png" data-mid="129265200" border="0" src="https://freight.cargo.site/w/1000/i/ce5682426cbaf79b1d4ddec96adccd3de2e4905b0053a340997f69913c2c0284/Newspaper_Mockup3.png" /> For each assets, two final versions were created to give both variety and different approaches for the advertisements. One direction focused on more simplicity, with the images and contrast stars. used as support. The second direction was influened by a more playful approach, as seen by the circles and use of their colors.&nbsp; Online Cover Image <img width="3282" height="1634" width_o="3282" height_o="1634" data-src="https://freight.cargo.site/t/original/i/116b6ae5cc19c88e4217fc2dbee9bcf2ea06e2a260a1d72c4b559f3536ca79d4/Sloan_Facebook_CoverImage_white.jpg" data-mid="129267364" border="0" src="https://freight.cargo.site/w/1000/i/116b6ae5cc19c88e4217fc2dbee9bcf2ea06e2a260a1d72c4b559f3536ca79d4/Sloan_Facebook_CoverImage_white.jpg" /> <img width="3282" height="1634" width_o="3282" height_o="1634" data-src="https://freight.cargo.site/t/original/i/efb882413abb20bdc3c7743ca19ba28da28fcff0035b4435d7f8bc951aff5e56/Sloan_Facebook_CoverImage_blue.jpg" data-mid="129267366" border="0" src="https://freight.cargo.site/w/1000/i/efb882413abb20bdc3c7743ca19ba28da28fcff0035b4435d7f8bc951aff5e56/Sloan_Facebook_CoverImage_blue.jpg" /> It is equally as important to have consistant branding, so cross-referencing from their current branding was vital for this project. Using assets from their previous projects, along with fresh ideas, allowed for assets that follow the brand guidelines while allowing for playfulness.&nbsp; Presentation <img width="1279" height="717" width_o="1279" height_o="717" data-src="https://freight.cargo.site/t/original/i/fb1bcecf455bb325f8d389c557e73e3a842f2138c592fe0a215cc38ee1ccb730/Screen-Shot-2022-01-06-at-3.25.39-PM.png" data-mid="129265918" border="0" src="https://freight.cargo.site/w/1000/i/fb1bcecf455bb325f8d389c557e73e3a842f2138c592fe0a215cc38ee1ccb730/Screen-Shot-2022-01-06-at-3.25.39-PM.png" /> When presenting these ideas for the clients, it is important to go over what is being used, and why. Helping the client understand why everything is intentional farther solidifies the assets.&nbsp; <img width="1172" height="658" width_o="1172" height_o="658" data-src="https://freight.cargo.site/t/original/i/2f4ee571aa26cb3a3c7593b7b01f499b4f7ab06465039fd33b1ba1b8aeae7d93/Screen-Shot-2022-01-06-at-3.26.07-PM.png" data-mid="129268172" border="0" src="https://freight.cargo.site/w/1000/i/2f4ee571aa26cb3a3c7593b7b01f499b4f7ab06465039fd33b1ba1b8aeae7d93/Screen-Shot-2022-01-06-at-3.26.07-PM.png" /> As a leaving note, letting them see all of the assets just presented allows for them to take everything in one last time, hopefully leaving a lasting note in their minds.&nbsp; https://sophiagunterman.art/BRANDING-Non-Profit-Rebrand Thu, 15 Jul 2021 18:04:48 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/BRANDING-Non-Profit-Rebrand BRANDING: Non-Profit Rebranding︎︎︎ What I Learned: Teamwork &nbsp; | &nbsp; Complete Branding Exploration &nbsp; | &nbsp; Real Client Work <img width="1462" height="974" width_o="1462" height_o="974" data-src="https://freight.cargo.site/t/original/i/f77a369a52524a8f3fc3d9c734340abdccb6d0395b68de3453dbeb2bbcafee7c/Screen-Shot-2021-01-22-at-3.04.27-PM.png" data-mid="113928091" border="0" src="https://freight.cargo.site/w/1000/i/f77a369a52524a8f3fc3d9c734340abdccb6d0395b68de3453dbeb2bbcafee7c/Screen-Shot-2021-01-22-at-3.04.27-PM.png" /> Life Remodeled is a non-profit organization located in&nbsp; Detroit, MI. Their focus is on specific communities and the people who currently live there, enabling them to grow and overcome neighborhood challenges and needs. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8bf00486ac8bcadd67b46dd591119b875ad7478099a3509699859ac726bcf345/pattern-gif.gif" data-mid="114003358" border="0" data-scale="50" src="https://freight.cargo.site/w/600/i/8bf00486ac8bcadd67b46dd591119b875ad7478099a3509699859ac726bcf345/pattern-gif.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/71b03276b0ad06379b1ceaacdbdcd359ceda8a242fda2228077263e43daf7e7c/physical_stationary.png" data-mid="113928088" border="0" src="https://freight.cargo.site/w/1000/i/71b03276b0ad06379b1ceaacdbdcd359ceda8a242fda2228077263e43daf7e7c/physical_stationary.png" /> Ford sponsored this class within my college where groups could spend the whole semester creating a potential branding for Life Remodeled. This allowed for us to experience what it would be like to work with a client to come up with a branding solution. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e9b07ab9190d2e448097ff8c7a3ac3dd301dc855811600cdc77cdb0feb395ac8/01.png" data-mid="113928087" border="0" src="https://freight.cargo.site/w/1000/i/e9b07ab9190d2e448097ff8c7a3ac3dd301dc855811600cdc77cdb0feb395ac8/01.png" /> With this branding, we were broken up into teams of four people. As a team, we worked together to research, explore, develop, and create concise final solutions. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/be1cd2bda4af394dbb47b22856f6f157338085871521110b2d79c1d03a7314ef/dis_logo_gif.gif" data-mid="114003343" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/be1cd2bda4af394dbb47b22856f6f157338085871521110b2d79c1d03a7314ef/dis_logo_gif.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79f56bc40878c27527c228e0541c61866768fa4bdde424de5b04ed0d0127006b/shapes.gif" data-mid="114003346" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/79f56bc40878c27527c228e0541c61866768fa4bdde424de5b04ed0d0127006b/shapes.gif" /> The solutions shown below are what we created for Life Remodeled, along with possible future solutions and projects that could be incorporated. Teammates:&nbsp;Jisu Bae,&nbsp;Vanessa Flores,&nbsp;Hallie Leibinger <img width="1956" height="834" width_o="1956" height_o="834" data-src="https://freight.cargo.site/t/original/i/9ca8c26446f68b1ea379717dffc7098b8f94bbf5f0bbf0005c369095393070a6/Screen-Shot-2021-01-22-at-3.05.54-PM.png" data-mid="113928101" border="0" src="https://freight.cargo.site/w/1000/i/9ca8c26446f68b1ea379717dffc7098b8f94bbf5f0bbf0005c369095393070a6/Screen-Shot-2021-01-22-at-3.05.54-PM.png" /> <img width="1354" height="1024" width_o="1354" height_o="1024" data-src="https://freight.cargo.site/t/original/i/84b8889daa7c43a468a59252a3f1f2c8baff00df2d1e26d1a0dcd0b00be280d2/Screen-Shot-2021-01-22-at-3.06.04-PM.png" data-mid="113928102" border="0" src="https://freight.cargo.site/w/1000/i/84b8889daa7c43a468a59252a3f1f2c8baff00df2d1e26d1a0dcd0b00be280d2/Screen-Shot-2021-01-22-at-3.06.04-PM.png" /> <img width="974" height="926" width_o="974" height_o="926" data-src="https://freight.cargo.site/t/original/i/f06513ae24318efddad3a687e81dc01cf093aff12317b48bbfa4bcffd75715a5/Screen-Shot-2021-01-22-at-3.04.42-PM.png" data-mid="113928095" border="0" data-scale="55" src="https://freight.cargo.site/w/974/i/f06513ae24318efddad3a687e81dc01cf093aff12317b48bbfa4bcffd75715a5/Screen-Shot-2021-01-22-at-3.04.42-PM.png" /> <img width="696" height="926" width_o="696" height_o="926" data-src="https://freight.cargo.site/t/original/i/30fe91d2da47e83212145cb06ff2c7378e63319e149e3e7c6f36accc42489637/Screen-Shot-2021-01-22-at-3.04.59-PM.png" data-mid="113928096" border="0" data-scale="55" src="https://freight.cargo.site/w/696/i/30fe91d2da47e83212145cb06ff2c7378e63319e149e3e7c6f36accc42489637/Screen-Shot-2021-01-22-at-3.04.59-PM.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d8493394a3d0538de426fc192a587800132bac507836de3dfe4b8078a5c3e991/shirt-gif.gif" data-mid="114003646" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/d8493394a3d0538de426fc192a587800132bac507836de3dfe4b8078a5c3e991/shirt-gif.gif" /> <img width="924" height="742" width_o="924" height_o="742" data-src="https://freight.cargo.site/t/original/i/cd6ccf259a19227409d6a1fca0a9943172ed6b9e46f9b840e669e0ec80139bf2/Screen-Shot-2021-01-22-at-3.05.39-PM.png" data-mid="113928100" border="0" src="https://freight.cargo.site/w/924/i/cd6ccf259a19227409d6a1fca0a9943172ed6b9e46f9b840e669e0ec80139bf2/Screen-Shot-2021-01-22-at-3.05.39-PM.png" /> <img width="938" height="748" width_o="938" height_o="748" data-src="https://freight.cargo.site/t/original/i/5fba1fa5907d31c5ddaf0a26d2ba00865cfa7a755318649e5a787beb2713ed97/Screen-Shot-2021-01-22-at-3.05.31-PM.png" data-mid="113928099" border="0" src="https://freight.cargo.site/w/938/i/5fba1fa5907d31c5ddaf0a26d2ba00865cfa7a755318649e5a787beb2713ed97/Screen-Shot-2021-01-22-at-3.05.31-PM.png" /> PROCESS︎︎︎ Research: <img width="2426" height="1006" width_o="2426" height_o="1006" data-src="https://freight.cargo.site/t/original/i/7adb54067eec71ebc2b56b546701253217d15d9b89e4fc07b2d7f3c14dc6034a/Screen-Shot-2021-03-23-at-2.33.09-PM.png" data-mid="114165314" border="0" src="https://freight.cargo.site/w/1000/i/7adb54067eec71ebc2b56b546701253217d15d9b89e4fc07b2d7f3c14dc6034a/Screen-Shot-2021-03-23-at-2.33.09-PM.png" /> <img width="1714" height="1116" width_o="1714" height_o="1116" data-src="https://freight.cargo.site/t/original/i/16fb6969278a33b64b2591d62110fb13c22bd6771448d1d54ec8a051188aad14/Screen-Shot-2021-03-23-at-2.34.23-PM.png" data-mid="114165315" border="0" src="https://freight.cargo.site/w/1000/i/16fb6969278a33b64b2591d62110fb13c22bd6771448d1d54ec8a051188aad14/Screen-Shot-2021-03-23-at-2.34.23-PM.png" /> The project started with weeks of research on Detroit, and learning from the environment before creating well thought out design solutions. Each team was in charge of a specific type of research, and my group focused on the current visible of Life Remodeled. To begin, we had to showcase what a strong brand identity looks like, so we chose two that we believed to showcase that. First we wanted to present a local company, and chose Detroit Institute of Bagels. The second was the city branding of Eindhoven. After showing what successful branding looks like, we dove into their current system and showed what was working, and what was not working. ︎︎︎ Exploration: <img width="1911" height="1070" width_o="1911" height_o="1070" data-src="https://freight.cargo.site/t/original/i/476b3a02212979bef87f9506eae98c9826bea31f39ab6d987b967c551a467220/percieve.jpg" data-mid="114165958" border="0" src="https://freight.cargo.site/w/1000/i/476b3a02212979bef87f9506eae98c9826bea31f39ab6d987b967c551a467220/percieve.jpg" /> Within this phase, we explored what Life Remodeled should focus on, and how they can become better connected within the community. This includes a goal, difaferentials, key words, promises and essences, etc.&nbsp; <img width="1222" height="494" width_o="1222" height_o="494" data-src="https://freight.cargo.site/t/original/i/14b292bc94316138bb0f7b4acf2fe803d532e362415b14de6067e1dcf217c3e7/graph.jpg" data-mid="114165961" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/14b292bc94316138bb0f7b4acf2fe803d532e362415b14de6067e1dcf217c3e7/graph.jpg" />&nbsp; &nbsp; <img width="1885" height="1046" width_o="1885" height_o="1046" data-src="https://freight.cargo.site/t/original/i/303b4cc348c7cf1e656a74025c5e37b2b619077682f1f77eb1f4bf7d74998d74/words.jpg" data-mid="114165966" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/303b4cc348c7cf1e656a74025c5e37b2b619077682f1f77eb1f4bf7d74998d74/words.jpg" /> <img width="1909" height="1071" width_o="1909" height_o="1071" data-src="https://freight.cargo.site/t/original/i/0ac6e965e9d8d95cef5af57fea294c815d7d6b8d52be202df40c592988e6fe1d/goals.jpg" data-mid="114165954" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/0ac6e965e9d8d95cef5af57fea294c815d7d6b8d52be202df40c592988e6fe1d/goals.jpg" /> <img width="967" height="836" width_o="967" height_o="836" data-src="https://freight.cargo.site/t/original/i/be0c9cd89991667c53c12eb51c4b2044a91ad0cdd82eddc52552ed494e71453e/promises.jpg" data-mid="114165959" border="0" src="https://freight.cargo.site/w/967/i/be0c9cd89991667c53c12eb51c4b2044a91ad0cdd82eddc52552ed494e71453e/promises.jpg" /> The main goal was to show that Life Remodeled could be comforting, yet professional; a visual people can relate to and remember, and to be visually impactful. This section showed what the visual assets could look like, based on brand inspiration. <img width="1849" height="1041" width_o="1849" height_o="1041" data-src="https://freight.cargo.site/t/original/i/36bb3a416c50ed2af7e5ea99231f02d6d55b875ade9e81b8bbd00b4e3bbebbbb/Screen-Shot-2021-01-26-at-9.38.07-PM-copy.jpg" data-mid="114165967" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/36bb3a416c50ed2af7e5ea99231f02d6d55b875ade9e81b8bbd00b4e3bbebbbb/Screen-Shot-2021-01-26-at-9.38.07-PM-copy.jpg" /><img width="1877" height="1046" width_o="1877" height_o="1046" data-src="https://freight.cargo.site/t/original/i/4d58eeb2f8becb73536b08a19d73ae204ecc920d6238ee00329761cf80950949/Screen-Shot-2021-01-26-at-9.37.34-PM-copy.jpg" data-mid="114165962" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/4d58eeb2f8becb73536b08a19d73ae204ecc920d6238ee00329761cf80950949/Screen-Shot-2021-01-26-at-9.37.34-PM-copy.jpg" />&nbsp; &nbsp;&nbsp;<img width="1861" height="1034" width_o="1861" height_o="1034" data-src="https://freight.cargo.site/t/original/i/35b6dc0e01bec5c4f23c6dd288e3e3bd446e5ddb694292962b8322e6512e11a5/Screen-Shot-2021-01-26-at-9.37.48-PM-copy.jpg" data-mid="114165964" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/35b6dc0e01bec5c4f23c6dd288e3e3bd446e5ddb694292962b8322e6512e11a5/Screen-Shot-2021-01-26-at-9.37.48-PM-copy.jpg" />︎︎︎ Exploration:<img width="1773" height="832" width_o="1773" height_o="832" data-src="https://freight.cargo.site/t/original/i/5479071097f1c8539584b567e335a95fb824b75817da20a21a44deb8c2131bb4/Screen-Shot-2021-01-26-at-9.52.02-PM.png" data-mid="114166556" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/5479071097f1c8539584b567e335a95fb824b75817da20a21a44deb8c2131bb4/Screen-Shot-2021-01-26-at-9.52.02-PM.png" />&nbsp; &nbsp;&nbsp;<img width="1686" height="920" width_o="1686" height_o="920" data-src="https://freight.cargo.site/t/original/i/cbc55fa35a56eb65d158908a03728949982cd080b6ff447e2339adc0bf4cc7ba/Screen-Shot-2021-01-26-at-9.52.36-PM.png" data-mid="114166558" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/cbc55fa35a56eb65d158908a03728949982cd080b6ff447e2339adc0bf4cc7ba/Screen-Shot-2021-01-26-at-9.52.36-PM.png" /><img width="2120" height="1048" width_o="2120" height_o="1048" data-src="https://freight.cargo.site/t/original/i/0c2a548c8a9afe2de28e74ca2999115cfe2e84786673f62d8620fbc1dad3d416/Screen-Shot-2021-01-26-at-9.53.19-PM.png" data-mid="114166561" border="0" src="https://freight.cargo.site/w/1000/i/0c2a548c8a9afe2de28e74ca2999115cfe2e84786673f62d8620fbc1dad3d416/Screen-Shot-2021-01-26-at-9.53.19-PM.png" /> This section shows a rough final of our branding, along with refined promises and language. Within this phase we showcased what the brand could be, and how it can be used not only digitally, but environmentally.&nbsp; <img width="2036" height="740" width_o="2036" height_o="740" data-src="https://freight.cargo.site/t/original/i/df213b962dc0cfe9b65b9aa7a48e8ef651c3ed198b960a17dd7923400cf72023/Screen-Shot-2021-01-26-at-9.53.08-PM.png" data-mid="114166560" border="0" src="https://freight.cargo.site/w/1000/i/df213b962dc0cfe9b65b9aa7a48e8ef651c3ed198b960a17dd7923400cf72023/Screen-Shot-2021-01-26-at-9.53.08-PM.png" /> <img width="2002" height="652" width_o="2002" height_o="652" data-src="https://freight.cargo.site/t/original/i/3fce902b87f6985dc18d8bd6b7d2d4b3f12cdd4eb4901cb24b77f9b1b2394560/Screen-Shot-2021-01-26-at-9.57.20-PM.png" data-mid="114166563" border="0" src="https://freight.cargo.site/w/1000/i/3fce902b87f6985dc18d8bd6b7d2d4b3f12cdd4eb4901cb24b77f9b1b2394560/Screen-Shot-2021-01-26-at-9.57.20-PM.png" /><img width="2048" height="860" width_o="2048" height_o="860" data-src="https://freight.cargo.site/t/original/i/1b3f419b088ca916fd75f03a38e730fac16f24b2b7f74c829f687bdda4297250/Screen-Shot-2021-01-26-at-9.57.14-PM.png" data-mid="114166562" border="0" src="https://freight.cargo.site/w/1000/i/1b3f419b088ca916fd75f03a38e730fac16f24b2b7f74c829f687bdda4297250/Screen-Shot-2021-01-26-at-9.57.14-PM.png" /><img width="2022" height="880" width_o="2022" height_o="880" data-src="https://freight.cargo.site/t/original/i/64a47db616c5db50afd3dd4c3f577032d85dc5f1f69033a341b5a09ee18d69bf/Screen-Shot-2021-01-26-at-9.57.31-PM.png" data-mid="114166564" border="0" src="https://freight.cargo.site/w/1000/i/64a47db616c5db50afd3dd4c3f577032d85dc5f1f69033a341b5a09ee18d69bf/Screen-Shot-2021-01-26-at-9.57.31-PM.png" /> Our final solution for Life Remodeled was a well thought out, playful, yet keeping a professional view. It focuses on community helping. which reflects in the icons and glyphs created specifically for this project. To view the final solutions, scroll to top of page.&nbsp; https://sophiagunterman.art/THESIS-What-To-Do Thu, 15 Jul 2021 18:15:53 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/THESIS-What-To-Do THESIS: What To Do?︎︎︎ What I Learned:&nbsp; Multi-Medium Compositions &nbsp; |&nbsp; Time Management &nbsp; | &nbsp; Meaningful Research Application <img width="3960" height="2640" width_o="3960" height_o="2640" data-src="https://freight.cargo.site/t/original/i/722d5ff1cbb33a487d87208d9cd7f327d12169a797580df9a2e7480e03c3b214/brochureCards.jpg" data-mid="113928410" border="0" src="https://freight.cargo.site/w/1000/i/722d5ff1cbb33a487d87208d9cd7f327d12169a797580df9a2e7480e03c3b214/brochureCards.jpg" /> Stress is a topic that is prevalent in today's society, and everyone is affected by it some way or another. The main focus for this thesis was stress, and how it affects the young adults, ages 18-25, in society today.When asking this target age group, everyone responded that they feel stressed daily. Whether it be from school, financial stability, home life, or self-image. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5f81b4b8fe572e92d589cc30f1913dbf9581a7ab7bfdb87a299f22771a7e27cb/blueBack_hand.jpg" data-mid="114003804" border="0" src="https://freight.cargo.site/w/1000/i/5f81b4b8fe572e92d589cc30f1913dbf9581a7ab7bfdb87a299f22771a7e27cb/blueBack_hand.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d5622a6263844302b7e99bd37e705515503657f516f5117544f88489e202253f/blueFront_hand.jpg" data-mid="114003807" border="0" src="https://freight.cargo.site/w/1000/i/d5622a6263844302b7e99bd37e705515503657f516f5117544f88489e202253f/blueFront_hand.jpg" /> With all of this built up stress, the target audience was then asked how they relieve stress, and some stating they do not know how to relieve stress properly. After research, the goal of this project is to use physical channels to allow the user to discover different ways to be able to de-stress.&nbsp; The solution: Create a physical card game that allows the user to de-stress, and leaves the action up to chance. <img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/8c12f0f507339348648120587c39021551659ef42df3879412b87f43cc4dc856/shuffle2.gif" data-mid="114003802" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/8c12f0f507339348648120587c39021551659ef42df3879412b87f43cc4dc856/shuffle2.gif" /> The game is simple:1. Choose whether you want to de-stress socially [orange cards], or solo [blue cards]. 2. Shuffle the colored cards, and choose one at random. The user then performs that action on the card. 3. Once the action is performed, the user can choose&nbsp; reflect on their performance within the notebook provided. In addition, they could also upload their experience to the mobile app so others can see. <img width="3960" height="2640" width_o="3960" height_o="2640" data-src="https://freight.cargo.site/t/original/i/925cfe4ee21f613a00cf2b52e978ea9b8635a168019e7272b0e3ce9c1f3a3831/closeUp1.jpg" data-mid="114003815" border="0" src="https://freight.cargo.site/w/1000/i/925cfe4ee21f613a00cf2b52e978ea9b8635a168019e7272b0e3ce9c1f3a3831/closeUp1.jpg" /> Instruction Booklet <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5c90b68a1f5400b411e2ffeebab9e0353748091dd5fc8dd3ba95363bb8e9ba46/blueBrochure_close.jpg" data-mid="114003805" border="0" src="https://freight.cargo.site/w/1000/i/5c90b68a1f5400b411e2ffeebab9e0353748091dd5fc8dd3ba95363bb8e9ba46/blueBrochure_close.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8193be1faaf79cf7d71cebe225336c57bafd6eb143f649c6314bbe043c6577ef/orangeBrochure_close.jpg" data-mid="114003819" border="0" src="https://freight.cargo.site/w/1000/i/8193be1faaf79cf7d71cebe225336c57bafd6eb143f649c6314bbe043c6577ef/orangeBrochure_close.jpg" /> Journal <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f3fad03c3a6a8d554604c59c56c51b00aeb1cda4244985e4c6776a37fa5c2331/notebook_hand.jpg" data-mid="114003817" border="0" src="https://freight.cargo.site/w/1000/i/f3fad03c3a6a8d554604c59c56c51b00aeb1cda4244985e4c6776a37fa5c2331/notebook_hand.jpg" /> Mobile App <img width="912" height="696" width_o="912" height_o="696" data-src="https://freight.cargo.site/t/original/i/89f0a8612206bfa1b56084adaf6323025c5e0f3e02c667c69fd5154e6e491c78/app_walkthrough.gif" data-mid="114003801" border="0" src="https://freight.cargo.site/w/912/i/89f0a8612206bfa1b56084adaf6323025c5e0f3e02c667c69fd5154e6e491c78/app_walkthrough.gif" /> PROCESS︎︎︎ Research: Before starting research, we had to define our goals for this project, and the reasoning for why this project is needed within society.&nbsp; GOAL: To allow oneself to look and realize the stress in life, and learning ways to deal with it through healthy channels, through the idea of chance WHO IS AFFECTED? Everyone is affected by stress; The focus would be on young generation, ranging from early to mid 20s WHAT IS THE PROBLEM? The struggle currently is that there is a lot of stress within our advanced lives, so how can we find new outlets to de-stress? WHERE DOES IT HAPPEN? It happens in all aspects of life, whether it be young kids, or adults in the workforce. It is all situational for the person as well. WHY DOES IT MATTER?&nbsp; It matters so that the mind is not constantly being worked, which can bring someone down pretty fast. Your mental state goes down very fast if you do not let yourself go. Stress Research Quiz <img width="655" height="276" width_o="655" height_o="276" data-src="https://freight.cargo.site/t/original/i/c75e7a1e425a82868f8d8c064b77dac10854386a5f542ff0e8a6592eb6bfff0d/Screen-Shot-2021-04-20-at-1.21.25-PM.png" data-mid="114167733" border="0" src="https://freight.cargo.site/w/655/i/c75e7a1e425a82868f8d8c064b77dac10854386a5f542ff0e8a6592eb6bfff0d/Screen-Shot-2021-04-20-at-1.21.25-PM.png" /> <img width="682" height="453" width_o="682" height_o="453" data-src="https://freight.cargo.site/t/original/i/fb2e210bb355f9f859cc24f7a98bb25f7ded70721f2f03c46d4f4b0205ac1288/Screen-Shot-2021-04-20-at-1.22.34-PM.png" data-mid="114167735" border="0" data-scale="48" src="https://freight.cargo.site/w/682/i/fb2e210bb355f9f859cc24f7a98bb25f7ded70721f2f03c46d4f4b0205ac1288/Screen-Shot-2021-04-20-at-1.22.34-PM.png" />&nbsp; &nbsp; <img width="679" height="439" width_o="679" height_o="439" data-src="https://freight.cargo.site/t/original/i/ffdef035687ae66549012a7f56d95f583d7caf2a6bb649789e65129d9ad949eb/Screen-Shot-2021-04-20-at-1.22.27-PM.png" data-mid="114167734" border="0" data-scale="48" src="https://freight.cargo.site/w/679/i/ffdef035687ae66549012a7f56d95f583d7caf2a6bb649789e65129d9ad949eb/Screen-Shot-2021-04-20-at-1.22.27-PM.png" /> Stress Found Research <img width="620" height="589" width_o="620" height_o="589" data-src="https://freight.cargo.site/t/original/i/ab4b14cf575182bf0f638d5362507b1930256c758a71a887c5bc444b2bd14f35/Screen-Shot-2021-04-20-at-1.27.35-PM.png" data-mid="114167736" border="0" data-scale="46" src="https://freight.cargo.site/w/620/i/ab4b14cf575182bf0f638d5362507b1930256c758a71a887c5bc444b2bd14f35/Screen-Shot-2021-04-20-at-1.27.35-PM.png" />&nbsp; &nbsp; <img width="654" height="699" width_o="654" height_o="699" data-src="https://freight.cargo.site/t/original/i/7e23a757bd085a10add52aa1e894213a01938cc76e374af0518efc1d81cdbc16/Screen-Shot-2021-04-20-at-1.28.07-PM.png" data-mid="114167739" border="0" data-scale="46" src="https://freight.cargo.site/w/654/i/7e23a757bd085a10add52aa1e894213a01938cc76e374af0518efc1d81cdbc16/Screen-Shot-2021-04-20-at-1.28.07-PM.png" />︎︎︎ Play: <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/67f9e331c2a76739c84aa5549e8777cf960743c3115d4a3c474d5ff2c91bb40e/IMG_4952.jpg" data-mid="114167801" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/67f9e331c2a76739c84aa5549e8777cf960743c3115d4a3c474d5ff2c91bb40e/IMG_4952.jpg" />&nbsp; &nbsp;<img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f49e9df95f2bcbd9841bb63b6805c1d5343b7f7073e225c25de1a9f4163ceac1/IMG_4953.jpg" data-mid="114167802" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/f49e9df95f2bcbd9841bb63b6805c1d5343b7f7073e225c25de1a9f4163ceac1/IMG_4953.jpg" /> &nbsp;&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/05cae73cace8bd55548755239f6d1797607e4987cd393bf1d2b03f085088ec9f/IMG_4954.jpg" data-mid="114167803" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/05cae73cace8bd55548755239f6d1797607e4987cd393bf1d2b03f085088ec9f/IMG_4954.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/63cdc9fa736ff845bd6c5d044b82e28baed39b50a70156be12baeb1171650c25/IMG_4996.jpg" data-mid="114167806" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/63cdc9fa736ff845bd6c5d044b82e28baed39b50a70156be12baeb1171650c25/IMG_4996.jpg" />&nbsp; &nbsp;<img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/30b08a348d4819ef8e4e414137d254b012074cac606da16f0559389a0a52fc5f/IMG_4997.jpg" data-mid="114167807" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/30b08a348d4819ef8e4e414137d254b012074cac606da16f0559389a0a52fc5f/IMG_4997.jpg" /> Next comes the play of ideas of stress vs. art, and how it can lead to creative ideas. Just letting yourself play helps . ︎︎︎ Prototype V1:<img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d26b8d38134a03094a974e2c9f20957ce2b3ceb52d89f0798d2a0e3215e29581/playing-card-mockup.jpg" data-mid="114168097" border="0" src="https://freight.cargo.site/w/1000/i/d26b8d38134a03094a974e2c9f20957ce2b3ceb52d89f0798d2a0e3215e29581/playing-card-mockup.jpg" /> Trying out the idea of having a card deck, along with a case to hold the cards. Working out both the orange color, and the idea of having a hand to indicate the “helping hand” idea. ︎︎︎ Prototype V2: <img width="517" height="414" width_o="517" height_o="414" data-src="https://freight.cargo.site/t/original/i/c01e4b9bd4fb8679cd01ae631b4b61e7b81c3c541513279d325651b2eec10378/Screen-Shot-2022-01-07-at-12.39.45-PM.png" data-mid="129360610" border="0" src="https://freight.cargo.site/w/517/i/c01e4b9bd4fb8679cd01ae631b4b61e7b81c3c541513279d325651b2eec10378/Screen-Shot-2022-01-07-at-12.39.45-PM.png" /> <img width="518" height="413" width_o="518" height_o="413" data-src="https://freight.cargo.site/t/original/i/1f4a10e2ab751f3208045eea50f009436c38cf3b810ad842aff0895bbe1a19fe/Screen-Shot-2022-01-07-at-12.39.59-PM.png" data-mid="129360614" border="0" src="https://freight.cargo.site/w/518/i/1f4a10e2ab751f3208045eea50f009436c38cf3b810ad842aff0895bbe1a19fe/Screen-Shot-2022-01-07-at-12.39.59-PM.png" /> <img width="469" height="374" width_o="469" height_o="374" data-src="https://freight.cargo.site/t/original/i/3cebbb463c58e421eeb0005069a79d69dd6348ec4246556af82082f4b8483a51/Screen-Shot-2022-01-07-at-12.40.35-PM.png" data-mid="129360619" border="0" src="https://freight.cargo.site/w/469/i/3cebbb463c58e421eeb0005069a79d69dd6348ec4246556af82082f4b8483a51/Screen-Shot-2022-01-07-at-12.40.35-PM.png" /> <img width="468" height="372" width_o="468" height_o="372" data-src="https://freight.cargo.site/t/original/i/5166dfe50a3d0d65db4fc4580fd4e1e158017fc53e4d529c8ede31cbf945e82f/Screen-Shot-2022-01-07-at-12.40.54-PM.png" data-mid="129360622" border="0" src="https://freight.cargo.site/w/468/i/5166dfe50a3d0d65db4fc4580fd4e1e158017fc53e4d529c8ede31cbf945e82f/Screen-Shot-2022-01-07-at-12.40.54-PM.png" /> Getting closer to the idea of having unique fronts for the cards, along with a new hand drawing. Still unrefined, but getting on track with the idea envisioned.&nbsp; https://sophiagunterman.art/BRANDING-Sand-Mart Thu, 15 Jul 2021 19:37:46 +0000 Sophia Gunterman Portfolio https://sophiagunterman.art/BRANDING-Sand-Mart BRANDING: Sand Mart︎︎︎ What I learned: In-Depth Research&nbsp; &nbsp;| &nbsp; Complete Branding Exploration &nbsp; | &nbsp; Client Work Brand Guidelines <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/09ca4f016c4b99cdfcc3023f2aa079e6c8caf45f3f0a7b072b04d96f7d970bcd/SandMart_brandBook_photos.jpg" data-mid="129274236" border="0" src="https://freight.cargo.site/w/1000/i/09ca4f016c4b99cdfcc3023f2aa079e6c8caf45f3f0a7b072b04d96f7d970bcd/SandMart_brandBook_photos.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2c6da8688e722f195023c8e3805bed8624db17017f30290bcd52c92cdd0a2068/SandMart_brandBook_photos3.jpg" data-mid="129274239" border="0" src="https://freight.cargo.site/w/1000/i/2c6da8688e722f195023c8e3805bed8624db17017f30290bcd52c92cdd0a2068/SandMart_brandBook_photos3.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/50f91a67799f19481825197699343e084dfbbe38ee8a1e744d32cd516cee0c49/SandMart_brandBook_photos2.jpg" data-mid="129274237" border="0" src="https://freight.cargo.site/w/1000/i/50f91a67799f19481825197699343e084dfbbe38ee8a1e744d32cd516cee0c49/SandMart_brandBook_photos2.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c60140330737c20ce3702ef65497805b2b9bd025f1058c4659b774f172c02a90/SandMart_brandBook_photos4.jpg" data-mid="129274241" border="0" src="https://freight.cargo.site/w/1000/i/c60140330737c20ce3702ef65497805b2b9bd025f1058c4659b774f172c02a90/SandMart_brandBook_photos4.jpg" /> Stationary <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8c3c33a54988300761ddee1880cbfb0aefa82d364bc7e133b4f55bd3431c2d20/254-stationery-scene-mockup.jpg" data-mid="113935015" border="0" src="https://freight.cargo.site/w/1000/i/8c3c33a54988300761ddee1880cbfb0aefa82d364bc7e133b4f55bd3431c2d20/254-stationery-scene-mockup.jpg" /> 826 is a learning and tutoring center for K-12 students who need extra help with their learning and homework. The idea behind these chains is that the front of the store is a themed shop based on the geographical location, and the back is extracurricular activities.&nbsp; Throughout the United States, there are multiple locations in a variety of different locations. Detroit has a robot building shop, NYC has a superhero supply shop, and Boston has a Bigfoot research Institute.&nbsp; Storefront <img width="1944" height="1308" width_o="1944" height_o="1308" data-src="https://freight.cargo.site/t/original/i/5d1d9e407c23b4455b62d2cb0200bbcc9fdc543f785df17b06bea2a1fd841db3/new-storefront.jpg" data-mid="129273445" border="0" src="https://freight.cargo.site/w/1000/i/5d1d9e407c23b4455b62d2cb0200bbcc9fdc543f785df17b06bea2a1fd841db3/new-storefront.jpg" /> The area assigned was Cape Cod, which is a peninsula in Massachusetts. With all of the different industries in the area, the one that was chosen was tourism, with a focus on the beach culture.&nbsp; From this, the enviroment and products reflect what life on the cape is like. As a result, the storefront is located on a pier, with easy access to the local shops and beaches.&nbsp; Products <img width="4500" height="3376" width_o="4500" height_o="3376" data-src="https://freight.cargo.site/t/original/i/663fa780aea52a0e14fcbccdc9cc5a57b819407ea4d139ca5b3cee8317e0e0dd/Label-Tag-PSD-MockUp-2.jpg" data-mid="129273449" border="0" src="https://freight.cargo.site/w/1000/i/663fa780aea52a0e14fcbccdc9cc5a57b819407ea4d139ca5b3cee8317e0e0dd/Label-Tag-PSD-MockUp-2.jpg" /> <img width="2436" height="1904" width_o="2436" height_o="1904" data-src="https://freight.cargo.site/t/original/i/9bbf80a0b25d48cc3068ece8b64ed437b81c6a3b998cc4c6be6bd58c37ae495d/Canvas-Tote-Bag-Mockup-Free-PSD.jpg" data-mid="129273447" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/9bbf80a0b25d48cc3068ece8b64ed437b81c6a3b998cc4c6be6bd58c37ae495d/Canvas-Tote-Bag-Mockup-Free-PSD.jpg" /> <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/96bfba726706ca1fd3475e5d4ae416b99d1f11ace548c0b0679dc3e7de24a264/TOWEL_WAVES.jpg" data-mid="129273451" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/96bfba726706ca1fd3475e5d4ae416b99d1f11ace548c0b0679dc3e7de24a264/TOWEL_WAVES.jpg" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/1d9958008e2e99521dd517a1f995544aada6f63752f7e1855527ee35e45253f9/Water-Bottle-MockUp.jpg" data-mid="129273452" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/1d9958008e2e99521dd517a1f995544aada6f63752f7e1855527ee35e45253f9/Water-Bottle-MockUp.jpg" />