WORK: Puff Cannabis

︎︎︎ What I Learned: Corporate Experience | Cannabis Industry | Marketing Insights

^{Puff Cannabis is a cannabis retailer with 13 stores all across the state of Michigan. They’re known for their deals, energetic stores, and welcoming budtenders. Puff is known as one of the few cannabis companies with a localized corporate office.}

^{I was the first creative to be hired full time at Puff, as they tried to phase out of using an agency, so everything could be brought in-house. In the few months I was with Puff, I had worked on projects ranging from internal items for VIP Brands and Puff assets, to working events, and branding assets}

BRAND FURTHURATION

Weekly Deal Sheet

^{Old Puff Weekly Deals}

^{New Puff Weekly Deals}

^{Weekly deal sheets are a big part of cannabis companies. It allows for the dispensaries to work alongside brands to bring fresh new deals to keep customers coming back.}

^{I was in charge of the weekly deal sheets, and attributed to re-designing them to categorize the deals, so that anyone of any cannabis level can understand the products they are looking at.}

VIP Brands

Work Examples

^{VIP Example: Detroit Edibles (Web Headers)}

^{VIP Example: Detroit Edibles

(Page Carosel)}

^{VIP Example: Hyman (Web Header)}

^{VIP Example: Hyman (Web Banner)}

^{VIP Example: PLAY (Mobile and Web Headers)}

^{VIP Example: PLAY (Page Carosel)}

^{VIP Example: Rove (Web)}

^{VIP Example: Rove (Mobile)}

^{A large portion of Marketing revenue was made from working alongside brands who paid to be a “VIP Brand” within Puff Cannabis. As part of the different packages, the brands paid for prime shelf space within the stores,}

^{Part of my role in this was to sit in on these monthly meetings, and work with the brands to not only make designs that match their branding, but alson go along with Puff’s persona. The four examples above are just a fraction of the VIP brand takeover artwork, as we would hold up to 2-3 a week.}

Events

Cannababe

^{Custom made banner that I produced on behalf of Puff and Seed Junky.}

^{Digital Mockup}

^{Actual Wrap}

^{Worked with local print company to create a solution for a custom wrapped bar graphics.}

_{Backdrop photo area for customers of the Cannababe to take photos.}

^{Part of my time at Puff was aiding in events, where I had to attend all events. This included Cannababe, where Puff would sponsor their top sponsor slot, and in return we could decorate our branding in the location of the event.}

^{My work for this included 1-2 on-site visits to the bar it would be held at and work on the needed graphics and decorations. Along with this would be coordinating with Puff girls working the event their custom made outfits, being on-site day of to set up, attending the event, and staying to clean up.}

New Buffalo Grand Opening

^Graphics

^{Billboards & Web Banners}

^{Retail Flyers}

^Mailer

^{Social Media}

^{New Buffalo was the newest store to open during my time at Puff, and store openings are considered a very high trafficked event, espeically for being a border store.}

^{The work completed for this included a full digital takeover, 11+ billboards, mailers and retail flyers, along with the assets needed for the prizes of a custom ATV. During the Friday, I traveled to New Buffalo to aid in capturing the event taking place.}

2025 Woodward Dream Cruise

^{Social Media Posts}

^{Coupon Sheet}

^{Logo Idealization}

^{For the 2025 Woodward Dream Cruise, this is an example of when I had barely a week to create urgent graphics, as we were only approved for this event a week before.}

^{The items created are as follows: logo and assets for this event, social media posts that include every sponsor, a coupon sheet featuring sponor deals for in-store at Puff, indivdual print banners featuring each sponsor, tents for said event, and mockups of the chosen logo used on promotional items.}

420 Frenzy

^{Social Media Posts}

^{Digital Assets}

^{Puff’s 420 Frenzy was a brand new event to help with an issue that was happening: too many individual store events happening. This was causing me, as the only designer, to be overwhelmed with each store’s events, and all of the different information for each one. The solution: to hold a single day store-wide event for all stores to follow. This allowed for only one graphic a month, making it far more efficient on all levels.}

^{The images above were the inital final designs for the first month of this new event style. The requirements were to keep the same branding style as Puff’s normal advertising, but to make it colorful and chaotic.}

PUFF X FATTY’S: The Ultimate Fatty’s x Puff Pack

^{Social Media Post}

^{Web Header & Banners}

^{Web Banners}

^{One of the marketing goals of Puff was to gain traction on social media, so the solution was to have a social media giveaway with another cannabis company.}

^{This social giveaway included me working alongside Fatty’s designer to help split up the work for this. Fatty’s designer worked on the physical aspects (the Yeti cooler and ATV design), and I worked on the digital assets.}