WORK: Puff Cannabis

︎︎︎ What I Learned: In-House Experience | Cannabis Industry | Marketing Insights

^{DISCLAIMER: This page is waiting for

clearance

from Puff for my visual assets to showcase my work. I want to display this page without the images that I am waiting on, so that I can prove my work and time with Puff Cannabis.}

^{Puff Cannabis is a cannabis retailer with 13 stores all across the state of Michigan. They’re known for their deals, energetic stores, and welcoming budtenders.}

^{I was the first creative to be hired full time at Puff, as they tried to phase out of using an agency, so everything could be brought in-house. In the few months I was with Puff, I had worked on projects ranging from internal items for VIP Brands and Puff assets, to working events}

BRAND FURTHURATION

Weekly Deal Sheet

^{Weekly deal sheets are a big part of cannabis companies. It allows for the dispensaries to work alongside brands to bring fresh new deals to keep customers coming back.}

^{I was in charge of the weekly deal sheets, and attributed to re-designing them to categorize the deals, so that anyone of any cannabis level can understand the products they are looking at.}

old weekly deal image here

new weekly deals image here

VIP Brands

^{A large portion of Marketing revenue was made from working alongside brands who paid to be a “VIP Brand” within Puff Cannabis. As part of the different packages, the brands paid for prime shelf space within the stores,}

^{Part of my role in this was to sit in on these monthly meetings, and work}

Events

Cannababe

420 Frenzy

ADVERTISING

Print Magazine Ads

^{As a luxury brand, it was very important to be present in the spaces where our brand’s target audience would be. Print ads were crucial in our brand awareness, whether it be in large luxury magazines, or local targeted magazines.}

^{Creating simple, yet visually interesting ads was key to gaining interest in the advertisement and providing more accessible information.}

Postcards

DIGITAL ADS

^{A large focus for our digital ad presence was “Now Hiring” ads, specifically for pilots. Creating multiple digital banner ads that contain unique “call to action” items gave way for a diverse rotation of ads to draw in pilots into viewing why they should work for Premier.}

^{Each ad color had a specific call to action, with varying colors and title texts. These ads resided on pilot-centric sites that would be frequently visited by active pilots.} _{While ther are countless more ads created, here are just a few to showcase the different sides premier has advertised}

PROGRAM REDESIGNS

^{Part of my role at Premier was to build brand cohesiveness, which started with the programs they offer to consumers. All the programs were outdated and did not follow the new brand guidelines I reimagined, so part of my first steps was to refresh those programs.}

^{As part of the redesign, I incorporated elements of the branding which I had been building, along with a new set guidelines for how programs and brochures should be designed. The left photos are the originals from before, and the right side is my refresh.}

Florida Express Jet Club

^{Originally, this program had no cover. I decided to design a cover based on the new photography we shot that featured Premier’s planes on the airfield.}
_{Left side is the old program, and the right side is my re-design of the program.}

^{View Full Program Here}

Premier Jet Card

_{Another program redesign}
_{Left side is the old program, and the right side is my re-design of the program.}

^{View Full Program Here}

_{Creating a mockup card for this program was essential for advertising purposes, so I created two basic designs based on our colors and logo design.
I used the two primary colors for the card, which represent the two different hours that Premier offers.}

PremierShares (Fractional)

^{This program offering was created after I joined, so I had to create this from scratch. This brochure followed the same principles as the previous brochures.}

Spec Sheets

^{Being able to see a jet’s specifications at a glance is important, for both customers and internally. These sheets have been redesigned to see the planes’ exteriors, interiors, and basic information about the plane and its capabilities.}

^{These jets ranged from small to mid-sized, so it was important for the customer to be able to see the difference between jets, as well as decide which one works for them.}

BRAND ASSETS

Hiring Brochure

^{This was a general brochure for the HR department of the company to give out at tradeshows, hiring events, company-wide events, etc.}

^{The brochure consists of the company history along with a timeline, contact info, and hiring requirements for both pilots and technicians.}

PremierMRO Brochure

_{As Premier’s branding shifted into the three easier to}

Tradeshow Designing

^{An important part of being a private jet company was to have brand awareness in the industry. For our bigger tradebooths we had to create unique graphics to represent our multiple sides of the company.}

^{View the full tradeshow design here}

^{The Premier Connection newsletter:}
^{As part of my time with Premier, i worked on a few editions of a news letter that was passed onto employees of Premier.

This was meant to keep everyone in Premier up to date with what the other departments were up to. This included new hires, internal company updates, spotlights, and even favorite holiday recipies.}

ONLINE PRESENCE

Social Media

^{Before joining the company, Premier’s social media had no designed posts and was just used for casual updates. I utilized the company branding for company updates, holidays, trade show announcements, etc.}

_{Premier’s Social Media:

Instagram

Facebook

LinkedIn}

_{Most recent example of posting content}

Mail Chimp

^{I designed a posting plan with content ideas to be sent to our retail customers. The content varied, ranging from promoting our programs, events we can fly to, and holiday information.}

^{I curated templates for ease of use, along with building an audience in which we could advertise to. Below are examples of email designs created for Premier.}