WORK: Premier Private Jets

︎︎︎ What I Learned: In-House Experience | Luxury Branding | Inner-Company Teamwork

^{Premier Private Jets is a private jet charter company based out of Stuart, FL. This company specializes in charter and wholesale flights, while also offering a variety of services that go hand-in-hand with private jet travel. Prmier also offers a handful of product offerings for retail consumers.}

^{I was the first creative to be hired full time at Premier. When I arrived, their assets and brand guidelines were very weak and outdated. A huge part of my job was to help find Premier’s brand voice, along with creating a more cohesive brand visual. This meant that I put careful consideration into revisiting and redesigning a large portion of assets, which can be seen below.}

BRAND STRATEGY/POSITIONING

Brand Strategy Positioning

^{As I was the first creative brought on board, I started by creating a visual to get a better grasp of the company’s brand positioning compared to others in the industry.}^{When I first started, Premier was in the beginning stages of a website redesign; creating this visual helped consolidate what takeaways we can gain and position ourselves against our competitors.}

^{As the website has now been re-vamped, I worked alongside the director of marketing to help curate and aid in the design of the more up-to-date website.

Along with aiding in the creation, I was also in charge of editing the content and designs to make sure it was the most up-to-date with our current product offerings.

Visit the website here}

Re-Vamped Brand Guidelines

^{As I joined from a pre-existing weak brand presence, I took time to start to curate the brand’s feel. And once I gained a solid brand baseline, I created the brand guidelines based in the direction I was able to curate.}

^{This process was a slow, yet rewarding. I was able to work alongside the owner to create a more concise brand positioning, and from there, re-vamp their existing brand and it’s guidelines.}

View Old Gudielines Here

View New Guidelines Here

Premier Logo Refiguration

^{Towards the end of my time at Premier, the sub-brands of the company were finally distingushed with more understandable names.}

^{Based on the existing logo, I was able to create the sub-logos that went along with our sub-brands and our product offerings. The above logos are all the ones I created for Premier.}

ADVERTISING

Print Magazine Ads

^{As a luxury brand, it was very important to be present in the spaces where our brand’s target audience would be. Print ads were crucial in our brand awareness, whether it be in large luxury magazines, or local targeted magazines.}

^{Creating simple, yet visually interesting ads was key to gaining interest in the advertisement and providing more accessible information.}

Postcards

DIGITAL ADS

^{A large focus for our digital ad presence was “Now Hiring” ads, specifically for pilots. Creating multiple digital banner ads that contain unique “call to action” items gave way for a diverse rotation of ads to draw in pilots into viewing why they should work for Premier.}

^{Each ad color had a specific call to action, with varying colors and title texts. These ads resided on pilot-centric sites that would be frequently visited by active pilots.} _{While ther are countless more ads created, here are just a few to showcase the different sides premier has advertised}

PROGRAM REDESIGNS

^{Part of my role at Premier was to build brand cohesiveness, which started with the programs they offer to consumers. All the programs were outdated and did not follow the new brand guidelines I reimagined, so part of my first steps was to refresh those programs.}

^{As part of the redesign, I incorporated elements of the branding which I had been building, along with a new set guidelines for how programs and brochures should be designed. The left photos are the originals from before, and the right side is my refresh.}

Florida Express Jet Club

^{Originally, this program had no cover. I decided to design a cover based on the new photography we shot that featured Premier’s planes on the airfield.}
_{Left side is the old program, and the right side is my re-design of the program.}

^{View Full Program Here}

Premier Jet Card

_{Another program redesign}
_{Left side is the old program, and the right side is my re-design of the program.}

^{View Full Program Here}

_{Creating a mockup card for this program was essential for advertising purposes, so I created two basic designs based on our colors and logo design.
I used the two primary colors for the card, which represent the two different hours that Premier offers.}

PremierShares (Fractional)

^{This program offering was created after I joined, so I had to create this from scratch. This brochure followed the same principles as the previous brochures.}

Spec Sheets

^{Being able to see a jet’s specifications at a glance is important, for both customers and internally. These sheets have been redesigned to see the planes’ exteriors, interiors, and basic information about the plane and its capabilities.}

^{These jets ranged from small to mid-sized, so it was important for the customer to be able to see the difference between jets, as well as decide which one works for them.}

BRAND ASSETS

Hiring Brochure

^{This was a general brochure for the HR department of the company to give out at tradeshows, hiring events, company-wide events, etc.}

^{The brochure consists of the company history along with a timeline, contact info, and hiring requirements for both pilots and technicians.}

PremierMRO Brochure

_{As Premier’s branding shifted into the three easier to}

Tradeshow Designing

^{An important part of being a private jet company was to have brand awareness in the industry. For our bigger tradebooths we had to create unique graphics to represent our multiple sides of the company.}

^{View the full tradeshow design here}

^{The Premier Connection newsletter:}
^{As part of my time with Premier, i worked on a few editions of a news letter that was passed onto employees of Premier.

This was meant to keep everyone in Premier up to date with what the other departments were up to. This included new hires, internal company updates, spotlights, and even favorite holiday recipies.}

ONLINE PRESENCE

Social Media

^{Before joining the company, Premier’s social media had no designed posts and was just used for casual updates. I utilized the company branding for company updates, holidays, trade show announcements, etc.}

_{Premier’s Social Media:

Instagram

Facebook

LinkedIn}

_{Most recent example of posting content}

Mail Chimp

^{I designed a posting plan with content ideas to be sent to our retail customers. The content varied, ranging from promoting our programs, events we can fly to, and holiday information.}

^{I curated templates for ease of use, along with building an audience in which we could advertise to. Below are examples of email designs created for Premier.}