BRANDING: Sand Mart
︎︎︎ What I learned: In-Depth Research | Complete Branding Exploration | Client Work
Brand Guidelines
Stationary
826 is a learning and tutoring center for K-12 students who need extra help with their learning and homework. The idea behind these chains is that the front of the store is a themed shop based on the geographical location, and the back is extracurricular activities.
Throughout the United States, there are multiple locations in a variety of different locations. Detroit has a robot building shop, NYC has a superhero supply shop, and Boston has a Bigfoot research Institute.
Storefront
The area assigned was Cape Cod, which is a peninsula in Massachusetts. With all of the different industries in the area, the one that was chosen was tourism, with a focus on the beach culture.
From this, the enviroment and products reflect what life on the cape is like. As a result, the storefront is located on a pier, with easy access to the local shops and beaches.
From this, the enviroment and products reflect what life on the cape is like. As a result, the storefront is located on a pier, with easy access to the local shops and beaches.
Products
