Branding Kula Wellness

︎︎︎ What I Learned: Client Interactions | Visual Branding | Health & Wellness Industry

What is Kula Wellness?

^{Kula Wellness is a

leading provider of holistic mind-body wellness therapies designed to cultivate the powerful connection between the mind and body.}

^{The co-founders Amber and Kelly reached out to me, through recommendation. I worked with them to curate the current branding that is known for today.}
^{Link to website}

Research Phase

Previous to our first meeting, I was given the below information to help aid in my initial presentation to the client. In the presentation, I went over what goes into branding a company visually, and walked them through the steps of what their timeline would be.

^{Business Name: Kula Wellness Group
Objective: Provide services that encompass holistic mind and body wellness and create a wellness-minded community that views healing and wellness as a lifestyl}
^{Services Offered (for now): psychotherapy, yoga, virtual workshops}
^{Future Services to Offer: massage therapy, reiki, sound therapy, other body-based healing services, courses for education, experiential retreat}
^{We are building primarily virtual first (though we will have a therapy office rented), and plan to later expand to brick and mortar.}

^{Color scheme: white, black, and teal are our primary colors, including lighter shades of blues and greens in our color pallette}
^{Teal inspiration: we liked #3b8e8d and #317978}
^{Logo inspiration: we like the idea of a circular icon for our logo! Though not necessarily a perfect circle/sphere. Also see some inspirational icons that embody community in our pinterest board. We want the logo to embody the values of community and connection.}

^{After the meeting, I had them both fill out together a semantic differential sheet, along with inital branding information for them to take home after the initial meeting.}

Exploration

^{After the inital meeting, I spent some time collecting inspiration or ideas. For the colors, suggested palletes were curated based on their suggestion colors. As for typography, I created categories based on the font types they were interested in using. As for the brand mark, I collected existing brand marks for them to choose which they resonate with most.}